Exclusive Envoy Concept 2018 fashion show on 12 November

From left: Hameedia Group General Manager Operations Chintaka Wanigasekara, Hameedia Group Managing Director Fouzul Hameed, The Kingsbury Hotel Colombo General Manager Alexandre Diaz-albo, The Kingsbury Hotel Director of Rooms Daminda Jayawardena, Hameedia Group Head of Business Development and HR Ameer Hamza - Pix by Shehan Gunasekara

By Shannon Jayawardena

Hameedia, Sri Lanka’s leading menswear specialist will host its annual fashion show – Envoy Concept 2018 for the fifth consecutive year under the theme ‘CurioCity’ on Sunday 12 November from 7 p.m. onwards at Envoy Mansion, Bagatale Road, Colombo 3.

The event will feature seven exclusive clothing collections under the titles: Down to Earth, Art in Loom, Contemporary, De Rigueur, GENZ, Prince of Wales and Celebrate Life, which will be made available at Hameedia outlets island-wide during the course of 2018.

The collection will portray a variety of menswear to inspire and intrigue the fashion conscious gentlemen in style. The Envoy Concept show is the only one of its kind in the country and derives its inspiration from global and international standards and will also encourage men from all walks of life and professional backgrounds to learn more about the latest trends to equip themselves with the knowledge and expertise needed to put together a mix of chic, electric trendy and timeless looks.

Hameedia also sponsors Mr. England’s cloth wear hence the fifth edition of Concept will be graced this year by the presence of Jack Eyers – Mr. England 2017/2018 who is also the Brand Ambassador of Envoy London. He will be attending the event along with his two colleagues, Jack Hesslewood – 1st runner up and Zac Oldershaw – 2nd runner up of Mr. England 2017/2018.

Hameedia Managing Director Fouzul Hameed said, “The Concept show is at the forefront of the Sri Lankan fashion industry and is the most highly anticipated men’s fashion event of the year. Initiated as a stepping stone to transform the menswear fashion industry in the country, each year the show has become bigger and better and now features an expanded portfolio of world class garments.”

“The ability to make a strong fashion statement can bolster a man’s self-esteem whilst speaking volumes about his personality and character. The concept 2018 show offers an extensive range of the latest and most contemporary designs and outfits that meet the needs and styles of modern men with varying tastes and personalities,” he added.

Hameed also said that while designs were inspired from Europe, the clothes are made of natural fabrics such as cotton, linen, wool and so forth. This year the clothes will be focused on prints with an out of the box concept.

The event will not only elevate the fashion industry but all expenses will be donated to ‘My Friend’, a charity organisation founded by Hameed himself in aid of all underprivileged students island wide.

The stakeholders that specialise in men’s retail as well as many lifestyle brands have partnered with Hameedia to make the event a success. These partners include Dialog as the official telecommunications partner, Vision care as the official eye care partner, Adidas as the official sportswear partner, Real Men as the official fragrance partner, Management Studios as the official knowledge partner and The Kingsbury Hotel as the hospitality partner.