Home / Lifestyle/ Crysbro Golden Chicken gleams at Culinary Art Food Expo 2018

Crysbro Golden Chicken gleams at Culinary Art Food Expo 2018


Comments / {{hitsCtrl.values.hits}} Views / Thursday, 28 June 2018 00:00

Facebook

Crysbro, the brand of Farms Pride Ltd., presented a striking demonstration of culinary excellence and awareness, highlighting Crysbro Golden Chicken along with a vast range of products at the Culinary Art Food Expo 2018.

Raising awareness on the nutritional significance and quality of their products has always been a top most priority of Crysbro, therefore the culinary expo served as an excellent platform to carry out the Golden chicken cook off along with an awareness display which attracted housewives, professional chiefs, hoteliers and food bloggers and enthusiasts present at the premises.

While cooking an appetising golden chicken dish, the audience was able to discover the unknown nutritional values in Crysbro’s yellow chicken and be reassured of its quality and standards as well.

Commenting on the nutritional value of corn fed yellow chicken, food safety and nutrition expert Dr. Krishanthi Premarathne stated: “Corn-fed chicken variety contains higher volumes of Vitamin A than regular chicken that are generally fed with a grain-based diet, hence it is ideal for better vision, a healthy immune system and cell growth. The yellow hue in the chicken meat is mainly due to the presence of the natural colourant named carotenoids.

“Corn is a primary natural source of carotenoids that have been used in chicken feed over the past few decades by many well reputed poultry farms. Birds as a whole are unable to produce carotenoids in their body hence it enters a body through the food intake of a chicken. Yellow corn and maize as chicken feed produce ample amounts of carotenoids and they are stored in high concentrations in the skin, liver, fat and most noticeably in the egg’s yolk. Otherwise, the yellow hue does not imply expiration or bad quality.” 

The Food Expo, organised by the Chef’s Guild of Sri Lanka in partnership with World Culinary associations, was successfully carried out from 1 to 3 June at the Sirimavo Bandaranaike Memorial Exhibition Centre with the participation of renowned travel and hospitality organisations and food and beverage companies both local and international. 

“Our main intention was to create awareness among our customer base about the nutrients contained in yellow chicken and the quality standards of production at Crysbro. Our main objective is to work towards eradicating malnutrition and Vitamin A deficiency from Sri Lanka. I thank our team who made the Food Expo demonstration a success. We expect to embrace more opportunities as such to build an up close relationship with our customers,” Farm’s Pride Ltd. Senior Manager Marketing Amores Sellar stated.

A multitude of interesting special events, contests and seminars also took place during the course of the Expo, aiming to showcase the newest and finest F&B products, promote the latest trends in the sector, and inform industry professionals on innovative ideas and services. 

Moreover, the objective behind this year’s expo was to lay a broader platform for the local tourism and hospitality industry to be recognised by the international buyers and stand out in the global culinary arena. The expo managed to bring together more than 68,000 Greek and international buyers from 74 countries and, as a result, establish the show’s international profile. 

Established in 1972 with just 100 chicks and a vision to become a market leader in terms of quality, freshness and innovation, Crysbro has grown at a steady pace and in the decades since, has emerged as Sri Lanka’s first and most sophisticated, fully vertically integrated poultry producer with operations spanning grand-parent, parent farms, hatcheries, broiler farms and feed mills.

This thriving ‘farm-to-fork’ concept has been at the core of our success, and which in turn has provided unprecedented support for numerous stakeholders including direct and indirect employees, out growers, domestic maize farmers, and ultimately, the Sri Lankan consumer.


Share This Article

Facebook Twitter


DISCLAIMER:

1. All comments will be moderated by the Daily FT Web Editor.

2. Comments that are abusive, obscene, incendiary, defamatory or irrelevant will not be published.

3. We may remove hyperlinks within comments.

4. Kindly use a genuine email ID and provide your name.

5. Spamming the comments section under different user names may result in being blacklisted.

COMMENTS

Today's Columnists

Expand employer-backed childcare to close the gender gap in Sri Lanka

Friday, 19 July 2019

In Sri Lanka, women’s formal workforce participation is at only 36%, compared with 75% for men. Sri Lanka could raise its gross domestic product by as much as 20% in the long-run by closing the gender gap in the workforce, according to one estimate


Who should be our next president?

Friday, 19 July 2019

After the recent terrorist attacks and the subsequent violence unleashed against innocent Muslims by racists, Sri Lankans are searching for a leader who can save the country. Many have lost faith in the leaders, due to the breakdown in the security a


The messed-up lives

Friday, 19 July 2019

It can be seen that there is a serious mess-up not only in the State and the social system in Sri Lanka, but also in the lives of the people. People of Sri Lanka are having smiling faces, yet those who live happily are very rare. You will find that u


Reimagining our reality: the last best hope for us?

Friday, 19 July 2019

Imagination can be a powerful tool for shaping everyday reality. We use it to construct everything from the mundane to the mystic. A down-to-earth example would be our subscription to the idea of the intrinsic value and worth of every human being. I


Columnists More