Home / Lifestyle/ Axe calls out to the bold, daring, intelligent and strong

Axe calls out to the bold, daring, intelligent and strong


Comments / {{hitsCtrl.values.hits}} Views / Thursday, 28 June 2018 00:00


Axe, the global Unilever deodorant brand, is issuing a challenge to the audacious looking to ramp up the fun quotient in their life. The popular male grooming brand is whipping up a frenzy amongst young millennials in the city with three unique activities in international style to create a veritable ‘Axevolution’ that will set the stage for a sensational unveiling of some exciting news for Axe lovers soon. 

The popular nightspot Bar Collective will play host to Axe’s Open Mic Challenge on 28 June where only the BOLD are invited to tread! Axe wants you to step up and sing; if you can’t sing, then rap – perform anything vocally to embrace the boldness within you! It promises to be a great night to let down your hair and belt out your favourite melodies to impress that special someone. 

Keeping the momentum going, the Cocktail ‘Trix-Mixer’ Challenge will be held the next day, on 29 June, also at the Bar Collective, where Axe beckons the daring to bring their mixing game to the bar! Axe will throw down a challenge for participants to utilise certain ingredients to make a very own signature Cocktail.

Apart from smelling good and looking great, another way to impress is by showing off your knowledge and Axe is providing just the opportunity with a Quiz Challenge to be held at Playtrix on 6 July. For this event, Axe gives a shout out to the intelligent to bring their IQ game to the table! 

Finally, a Fitness challenge, dates for which will be announced shortly. The company is confident that there will be an overwhelming response to these exciting events. The hype around the Axe brand appeals to those demographics who want to make an unforgettable first impression. These young men like to work hard and play harder with Axe curating scents that provides the right boost to be a charmer. 

Axe always pulls out surprises galore for its fun loving and adventurous loyal customer base and these compelling events will leave attendees wanting more Axe magic which will be announced soon! For more information on these events and more, log onto facebook.com/AXESriLanka.

 


Share This Article


DISCLAIMER:

1. All comments will be moderated by the Daily FT Web Editor.

2. Comments that are abusive, obscene, incendiary, defamatory or irrelevant will not be published.

3. We may remove hyperlinks within comments.

4. Kindly use a genuine email ID and provide your name.

5. Spamming the comments section under different user names may result in being blacklisted.

COMMENTS

Today's Columnists

Reaching global quality standards through Deming Award

Wednesday, 21 November 2018

The importance of quality in the contemporary competitive business environment cannot be over-emphasised. Total Quality Management (TQM)is a company-wide, all pervasive management philosophy, which organisations globally, in many business sectors hav


Ramsar accreditation of Colombo Wetlands: Rebranding Colombo as a Wetland City

Wednesday, 21 November 2018

Colombo, once known to be “kolonthota,” has always been identified as a wetland complex at the heart of the Kelani river delta. Today this city is increasingly drying up, with around 20 sq km left as wetlands which continue to be threatened every


Coup Sri Lanka: some winners, mostly losers

Wednesday, 21 November 2018

As a president proves shockingly stubborn, a nation waits with baited breath as to what His Excellency the loose cannon on a rocky slope will do next. Two Prime Ministers and the fates of their respective parliamentary groups hang in the balance lik


Rising dollar and bank NPA, brothers in arms?

Wednesday, 21 November 2018

The rising Non-Performing Advances (NPA/NPAs) is a matter of concern to the entire financial industry. It is a nightmare. The weekend papers have published some articles based on interviews journalists conducted with respective bank CEOs and also bas


Columnists More