Sony expands its 4K HDR TV line-up in Sri Lanka

• Introduces new X Series and A Series conveying reality with unparalleled contrast

The management of Singer Sri Lanka Plc and Sony including Sony International (Singapore) Ltd – Sri Lanka Representative Office – Branch Head Justin Wong, Singer Sri Lanka Plc Chairman Mohan Pandithage, Group CEO Asoka Pieris and Marketing Director Kumar Samarasinghe officially launching the Sony Bravia OLED TV range in Sri Lanka

Sony Electronics last week announced the new 4K HDR television series designed to deliver an even wider brightness range and higher contrast. 

The new BRAVIA TVs makes the best use of 4K High Dynamic Range (HDR) content with the combination of their unique image processor and display device technologies. 

The launch was graced by Sony International (Singapore) Ltd – Sri Lanka Representative Office – Branch Head, Justin Wong, Singer Sri Lanka Plc Chairman Mohan Pandithage and Singer Sri Lanka Plc Group CEO Asoka Pieris.

The world of HDR has been greatly expanding with the advent of video streaming services, 4K UHD Blu-ray and more recently with PlayStation 4 gaming. Now more than ever before, accurate image processing is playing a crucial role in delivering a dazzling picture according to the filmmakers’ or game developers’ intentions. The 4K HDR Processor X1 Extreme from Sony’s flagship Z series has been widely acclaimed for its ability to produce lifelike picture with superb texture, depth, colour and contrast, bringing a significant leap forward in the space of HDR. With its two new TV series, Sony introduces 4K HDR Processor X1 Extreme’s power to a broader audience. 

Sony also introduced the 4K HDR OLED TV as ‘BRAVIA OLED’ – the A1 series offers a totally new visual experience with a combination of superior picture quality of OLED, X1 Extreme – the world’s first sound system in large screen TV and its unique cutting-edge form factor. BRAVIA OLED’s innovations do not end with incredible picture performance. The A1 series is the world’s first large screen TV which can emit its great sound from the screen itself. Taking advantage of the OLED’s backlight-less structure, Sony developed a new acoustic surface technology which can emanate sound directly from the screen itself. This allows a perfect unification of picture and sound unattainable by conventional TVs.  In order to provide a wider selection of 4K HDR displays, Sony introduced the X93E series featuring the Slim Backlight Drive+, an improved LED backlight technology allowing more precise and accurate local diming control compared to Slim Backlight Drive. With its quad-edge LED structure and X-tended Dynamic Range™ PRO local dimming and boosting technology, it brings superior brightness and exceptional contrast – in fact it will deliver ten times the XDR contrast of a conventional LED TV. 

Sony Electronics also announced an additional array of 4K HDR and Full-HD HDR televisions for retail in 2017. They all incorporate Sony’s proprietary technologies, including the newly-developed 4K HDR processor X1 (X90E and X85E series only) to deliver industry-leading picture quality.  Sony continues to bring excitement to customers through the enrichment of visual expression by incorporating a powerful mix of display device technologies with its own image processing technology.The products will be available through Singer Plus, Singer Mega, Sisil World and dealers islandwide.