Home / IT / Telecom / Tech/ Samsung is Sri Lanka’s ‘People’s Youth Choice Brand of the Year’, once again

Samsung is Sri Lanka’s ‘People’s Youth Choice Brand of the Year’, once again

Comments / {{hitsCtrl.values.hits}} Views / Monday, 11 March 2019 00:00


From left: The award is presented to the Samsung Team – Head of Consumer Electronics Sabry Ansar, Assistant Manager Marketing Surenie De Silva, Mobile Retail Manager Shalika Wijesinghe, Head of Customer Service Charles Wijesuriya, General Manager and Head of Mobile Shantha Fernando, Samsung Sri Lanka Managing Director Hanbae Park, SLIM Vice President Roshan Fernando, Mobile Sales Manager Chaminda Silva, Mobile Product Manager Thushara Rathnaweera, Mobile Marketing Ruvini Nuwangi, Head of Finance Sameera Prasanga, Mobile Marketing Upuli Ratnaike and Mobile Head of Key Accounts Priyantha Jayasinghe  

Samsung, Sri Lanka’s largest smartphones and consumer electronics brands, has been awarded People’s Youth Choice Brand of the Year at the recently concluded SLIM Nielson People’s Awards held at Waters Edge. This is the second year in a row that Samsung has become People’s Youth Choice Brand of the year while also being nominated in the categories of SLIM Nielsen People’s Brand of the year and SLIM Nielsen People’s Durable brand of the year.

The South Korean conglomerate has illustrated unwavering consistency maintaining its dominance. Samsung continues to display its determined supremacy due to its innovative products coupled with aggressive marketing initiatives, which have contributed to the brand’s success in Sri Lanka and worldwide. Samsung began its journey in Sri Lanka in 2010, and in over a decade, it has grown into one of the country’s biggest consumer product companies. Commenting on the occasion, Samsung Sri Lanka Managing Director Han Bae Park said, “We are truly humbled to receive these awards for the second consecutive year because it truly underscores the fact that Samsung holds a big appeal to millennials who clearly have high aspirations for their lifestyle. As Sri Lanka’s No. 1 consumer electronics brand, our products appeal to all ages, especially the millennials have been captivated by the diverse range of Samsung smartphones and introducing world’s firsts such as HDR10+ Smartphone Display, Infinity Display Designs, Quad Camera, Bluetooth S Pen, Ultrasonic Finger print sensor, Wireless Power share, Water and Dust resistant devices, etc. We have also combined flagship features with affordability in the mass category. Samsung also appeals to the audience with its state-of-the-art viewing experiences which produce truly life-like images and sounds with the QLED 8K which will be coming soon to Sri Lanka. Winning this accolade in a quick succession over two years amidst still competition from many high profile brands demonstrates Samsung’s ability to keep ahead of the curve when it comes to new technology and innovation is it from Clear Fine Visual Definition to Energy Savings to healthy cooking. We perceive immense scope to entrench the brand credentials of Samsung further in Sri Lanka. We thank the Sri Lankan youth for keeping us in their hearts.”

SLIM-Nielsen Peoples Awards are organised by the Sri Lanka Institute of Marketing, the national body for marketing in Sri Lanka, in association with Nielsen Company, probably the largest marketing research company in the world. These awards reach out to masses to learn their favourite brand, which is what makes these awards truly special as they reflect the customer’s choice.

Share This Article

Facebook Twitter


1. All comments will be moderated by the Daily FT Web Editor.

2. Comments that are abusive, obscene, incendiary, defamatory or irrelevant will not be published.

3. We may remove hyperlinks within comments.

4. Kindly use a genuine email ID and provide your name.

5. Spamming the comments section under different user names may result in being blacklisted.


Today's Columnists

State of the economy of Sri Lanka

Saturday, 21 September 2019

I am not an economist nor do I profess to be an economic analyst. The views expressed in this presentation are those of a layman who has always been interested in the economic progress of Sri Lanka.

Premadasa, Père et Fils

Saturday, 21 September 2019

We are what time, circumstances and history has made of us. We are trapped in history. At age 77, I refuse to trap history in my mind. This essay is an obligation to history. Although J.R. Jayewardene introduced ‘Executive Presidentialism’, coer

Economy, business community and the Prime Minister

Friday, 20 September 2019

The speech made by Prime Minister Ranil Wickremesinghe as the Chief Guest of the Sri Lanka Economic Summit 2019 deserves very careful consideration by the country due to several reasons. This will no doubt be his last speech on economic policy to be

Sri Lanka needs to invest more on soft infrastructure

Friday, 20 September 2019

Developing countries like Sri Lanka will have to prepare for further downside risks in 2020 with the growing debt problems and the growth problems in Europe and the slowdown in Asia. Slower growth is already visible in weakening global trade and comm

Columnists More