Paragon Holdings announces launch of augmented reality app

From left: Paragon Holdings Director Dian Baduge, UnifiedAR Co-Founder and Director Kaushal Gunaratne, Paragon Holdings Solution Architect Jagath Jayasekara, Director/CEO Manura Ekanayake and Project Manager Ian Wickramasinghe 

Paragon Holdings, specialising in outdoor advertising, TV and radio advertising production, event management, and digital marketing, announced the launch of their augmented reality application through Sri Lanka Augmented Reality (SLAR), at a press conference held at Elevate, Access Tower II, Colombo 2 on 10 February.

SLAR has been launched as a member of Paragon and as a partner of UnifiedAR - an augmented reality technology provider based in Australia with branches in Brisbane, Melbourne, Perth, Sydney and Singapore, with their operational partners based in the US, Singapore and now, Sri Lanka (SLAR). SLAR will act as the cutting-edge creative team producing innovative marketing solutions for top brands in Sri Lanka.

Speaking on the launch of SLAR and the application, SLAR and Paragon Holdings Managing Director/CEO Manura Ekanayake said: “The use of AR and VR has already taken over the western world, with use of it being applied in gaming, education, construction, public relations, health and fitness, to name a few. Through this app we are able to provide Sri Lankan marketers a creative tool to educate their stakeholders, with the use of the latest technology.”

Augmented reality allows for digital content to be displayed via real world objects, making static, two-dimensional print gain a third, active, reactive dimension.

Concluding on the value of the application launched, UnifiedAR (Australia) Co-Founder and Director Kaushal Gunaratne noted: “Augmented reality is expected to become a value for money marketing tool. With SLAR there’s no need to spend thousands of dollars/rupees on developing your own augmented reality apps and backend, we’ve done that for you. With pricing starting as low as $9 per month, everyone can afford to include augmented reality in their marketing or communications strategy.”

SLAR aims to provide a value for money offering, providing users with affordable and efficient access to create their own augmented reality marketing and communications solutions.