OPPO launches Quality Campaign to raise awareness

OPPO Quality Campaign

Sam Chen - Snr. Structural Engineer 'F Series' - OPPO

Global forerunner in innovative, affordable mobile devices and accessories, OPPO has launched a Quality Campaign to raise awareness in the month of November about the different aspects that

contribute to making OPPO handsets and other devices unique. The campaign launched with OPPO releasing a series of videos via their social media channels taking customers through the unrelenting process via which the devices are manufactured. The brand’s focus on ingenuity which in turn delivers quality is verily illustrated in the documentary-style short videos. 

In addition, OPPO invites local fraternity of customers to share stories of their own experience and insights allowing them to be the ultimate jurors of the brand’s unique proposition of Quality via the brand’s official Facebook/Instagram accounts (@OPPOSriLankaSL) along with the hashtag #MyOPPOStorySL. Theses compelling customer stories will able to be viewed at shorturl.at/egyO4.

OPPO regards BENFEN as an integral aspect of the brand’s culture which drives them to challenge status quo through innovation. Commenting on the user-led approach to design, F Series Senior Structure Engineer Sam Chen said: “Users usually make requests for ultra-thin and ultra-light, and our job is to guarantee the smartphone’s strength while maintaining other features like its thinness and lightness; we continually conduct trial production in addition to repeated comparison and verification. Finally, we are able to successfully enhance the number of soft pressure tests to the ideal value.”

OPPO’s quality policy is to achieve continual excellence through unremitting progress. To that end, from trial to mass production, each and every device is generally subjected to 130 different types of tests with highest industrial standard to ensure strength, durability and functionality. Engaging in deeper user request dives, user-led technological innovation, has further allowed OPPO to compass a clearer road to perfection. 

Launched in Sri Lanka in 2015, OPPO soon rose to popularity in the local market with its unique offering of high quality yet affordable line-up of mobile phones and accessories. OPPO has a wide network of sales agents, thus broader accessibility, as well as a host of after-care services which included the signature Flash Fix Service that was launched in the aftermath of COVID-19 lockdown. Flash Fix was launched to facilitate swift repairing of mobile devices by trained professionals, with original OPPO spare parts, ensuring optimal convenience and safety for clients; this service is believed to have contributed greatly to elevating the brand’s Satisfaction Rating to an impressive 99% in 2020, in the South Asian region. 

OPPO Quality Campaign