Home / IT / Telecom / Tech/ Mitra Innovation named as technology partner of choice by Cambodia’s mobile giant, Cellcard

Mitra Innovation named as technology partner of choice by Cambodia’s mobile giant, Cellcard

Comments / {{hitsCtrl.values.hits}} Views / Monday, 25 November 2019 00:44

Mitra Innovation, a fast-growing UK Technology solutions provider specialising in digital transformation, cloud enablement, and software development has been chosen as the technology partner by Cambodia’s fastest, fully integrated communications company, Cellcard. This move is set to benefit their three million plus subscriber base in the Kingdom of Cambodia. 

Cellcard offers a full range of mobile communications and entertainment services for consumers, with a wide range of service innovations for voice, messaging, international roaming, wireless broadband, and value-added services. Cellcard wanted to completely revamp their ‘Cellcard Self Service App’ to enhance how their customers communicate, and to provide the best possible speeds. They needed a development team to take on this task – and Mitra’s agile development team fit the bill.  Mitra’s expertise in the scrum framework, combined with their team’s natural abilities as great communicators and problem solvers provided for a very collaborative and well-coordinated team, enabling the best possible outcome for the revamp, and for every new release moving forward. 

“This is a major update of the App,” said Mitra Innovation Project Manager Kevin Speering. “The App was re-written from the ground-up, with new architecture, and developed by Mitra’s in-house developers, introducing exciting new functionalities. Users now subscribe to various new services and ad-ons with a single swipe. Localisation was implemented in three languages: Khmer, English, and Chinese. For added security, biometric authentication (Fingerprint and Face ID) was implemented. Integrations with third parties enable entertainment services such as watching movies, TV, streaming music, and a loyalty program encouraging users with many rewards.” 

Mitra Innovation Software Architect Thilina Herath said, “The App was imperative for Cellcard to penetrate the market quickly and stay competitive. We implemented a hybrid app development approach using a react native framework for both iOS and Android apps. We used AWS serverless architecture to build all backend components, with numerous integration points, and internal and external systems, enabling a seamless user experience for customers.” He went on to say “the technologies we utilised made this task a lot easier. It reduced time to market and provided an elegant platform in which our development teams can truly innovate on. The iOS and Android apps were delivered within a two-month development cycle, with 20+ external API endpoint integrations. The App was launched in Google Play receiving a 4.3 rating out of 5, and got over 100,000 users in four weeks, with more than 1,000 concurrent users, most of them utilising it daily.” 

Mitra Innovation Co-Founder and Managing Director Dammika Ganegama said, “Mitra’s relationship with Cellcard has been such an opportunity where progressive thinking and persistent effort has helped in the reimagining of business in the digital age. I congratulate Cellcard on their success for being the fastest, and more convenient mobile customer experience in Cambodia today.”


Share This Article

Facebook Twitter


1. All comments will be moderated by the Daily FT Web Editor.

2. Comments that are abusive, obscene, incendiary, defamatory or irrelevant will not be published.

3. We may remove hyperlinks within comments.

4. Kindly use a genuine email ID and provide your name.

5. Spamming the comments section under different user names may result in being blacklisted.


Today's Columnists

Roots of the crisis

Saturday, 14 December 2019

The candidates who had genuinely contested the Presidential Election had elaborate and attractive election manifestos. But none of them had a pragmatic program to address the basic question of how to overcome the extensive crisis Sri Lanka is facing.

What price reforms now that progress rules?

Friday, 13 December 2019

It was a famous victory. A shadow of a doubt persists after an election commission member spoke up recently, after the event, about an alleged irregularity somewhere in the voting system works. But this would be churlish, buffoonish and academic to t

Assessment of fitness and propriety of directors and officers

Friday, 13 December 2019

In the early ’80s, a businessman turned financier from the hill capital started a public deposit canvassing drive by offering 20% interest per month. The depositors were offered on the spot payment of 20% as interest for the first month for their d

How to select top officials to public corporations

Friday, 13 December 2019

It is commendable that the President wants to select suitable decision-makers to public corporations without them being mere and ad hoc political appointments. However, the process thus far seems somewhat weak. Various people are complaining about th

Columnists More