Home / IT / Telecom / Tech/ Keells and Arimac Digital launch arcade-themed adventure mobile game

Keells and Arimac Digital launch arcade-themed adventure mobile game


Comments / {{hitsCtrl.values.hits}} Views / Wednesday, 4 September 2019 00:00

Facebook

The top scorers from Week 1 and 2 receiving their Play Station 4 consoles from Jaykay Marketing Services Manager Trade Planning and Marketing Operations Dilan Niroshana 

Digital disruptor, Arimac Digital, has released a mobile game via its hyper casual gaming portal ‘IMI Club’ in collaboration with Sri Lanka’s premier supermarket chain, Keells. The free-to-play game is available for iOS and Android devices via the Apple App Store and Google Play Store, respectively. 

Keells Power Shopper is a side-scrolling arcade-styled adventure game based in a fictitious environment resembling a Keells supermarket. The game is a simple infinite runner with access to a leader-board and rankings, where the player runs and collect power-ups in exchange for points. Real-time information with current players increases excitement and participation rates.

The game was first made public on the IMI Club portal – the gaming platform developed by Arimac Digital in late 2018. The platform is currently equipped with over 50 free-to-play single and multi-player mini games and over 25,000 active mobile gamers through IMI Club, a social community app connecting people across borders. 

Points function as immediate positive reinforcement that take the form of mostly physical rewards, provided for executed actions. Players with the highest scores at the end of each week will be awarded PlayStation 4 gaming consoles. In excess of 10,000 players have already played the game according to in-game statistics. 

“Brands that can capture consumers’ interest on mobile stand a stronger chance of converting them on the device they’re most comfortable with,” said Arimac Digital CEO and Founder Chamira Jayasinghe. “The key, however, is creating an experience compelling enough – and user-friendly enough – to turn people into consumers. Brands like Keells can leverage gamification to build their brand image and improve customer engagement. By creating IMI Club, we have been able to develop a platform to corporates to reach a ready-made youth audience.”

Gamification is the application of game elements and digital game design techniques to non-game problems, such as business and social impact challenges. It is a motivation-based approach to increase the engagement and contributions of the target audience, as well as the achievement of necessary results through active involvement.

“By properly implementing gamification, we can promote engagement, and productivity, a sense of belonging, gratification, as well as overall behavioural change,” he added.

Arimac Digital is a solution expert in the field of gamification with many completed projects. The digital product developer is also one of few companies in Sri Lanka to develop immersive and interactive native applications for 3D and augmented reality product visualisation.

Download IMI Club from Play Store or App Store to play Keells Power Shopper. Players that spend up to Rs. 1,500 or more on select brands at any Keells supermarket will receive a promo code to be used in-game. To learn more about Arimac Digital, visit https://arimaclanka.com. 


Share This Article

Facebook Twitter


DISCLAIMER:

1. All comments will be moderated by the Daily FT Web Editor.

2. Comments that are abusive, obscene, incendiary, defamatory or irrelevant will not be published.

3. We may remove hyperlinks within comments.

4. Kindly use a genuine email ID and provide your name.

5. Spamming the comments section under different user names may result in being blacklisted.

COMMENTS

Today's Columnists

State of the economy of Sri Lanka

Saturday, 21 September 2019

I am not an economist nor do I profess to be an economic analyst. The views expressed in this presentation are those of a layman who has always been interested in the economic progress of Sri Lanka.


Premadasa, Père et Fils

Saturday, 21 September 2019

We are what time, circumstances and history has made of us. We are trapped in history. At age 77, I refuse to trap history in my mind. This essay is an obligation to history. Although J.R. Jayewardene introduced ‘Executive Presidentialism’, coer


Economy, business community and the Prime Minister

Friday, 20 September 2019

The speech made by Prime Minister Ranil Wickremesinghe as the Chief Guest of the Sri Lanka Economic Summit 2019 deserves very careful consideration by the country due to several reasons. This will no doubt be his last speech on economic policy to be


Sri Lanka needs to invest more on soft infrastructure

Friday, 20 September 2019

Developing countries like Sri Lanka will have to prepare for further downside risks in 2020 with the growing debt problems and the growth problems in Europe and the slowdown in Asia. Slower growth is already visible in weakening global trade and comm


Columnists More