ITO/BPO SMEs to learn key steps to achieve EU market exporting success at INFOTEL 2017

The International Trade Centre (ITC) in partnership with the Federation of IT Industry Sri Lanka (FITIS) will host a half-day session on key steps to exporting success for Information Technology Outsourcing/Business Processes Outsourcing (ITO/BPO) companies in Sri Lanka. The event will take place as part of INFOTEL 2017, the flagship national ICT Exhibition, on 4November at the Bandaranaike Memorial International Conference Hall (BMICH).  

The event will feature an international export strategy and business expert who will share key strategies for companies wishing to export ITO/BPO services.The panel of speakers will also include representatives of two current Sri Lankan exporters – Calcey Technologies and Nuclei Technologies – along with their respective clients – Firebrand Fresh (United Kingdom)and Gapstars (The Netherlands).The panellists will share their experiences in doing business together, provide insights into what international clients are looking for, and how Sri Lankan ITO/BPO companies can best attract and retain customers.

The programwill be of particular use to SMEs at the early stage of their export journey, or those only starting to look into expanding their focus beyond the domestic market.

Sri Lanka is an emerging outsourcing destination for customer support, software development and accounting services. The country features prominently in industry rankings such as Gartner’s 30 Leading Locations for Offshore Services and A.T. Kearney Global Services Location Index, in which it was ranked 11th worldwide in 2017.

With $ 1 billion set as its export revenue target for 2016, the industry is on track to fulfil its goal having reached US $900 million in export revenue already. Small and medium-sized companies dominate the sector in Sri Lanka and hold the key to achieving the sector’s full potential and meeting the set target.

This INFOTEL session is organised under the framework ofthe ‘EU – Sri Lanka Trade-Related Assistance,’ a project funded by the European Union and implemented by ITC and the United Nations Industrial Development Organization (UNIDO).

The project includes a component on the ITO/BPO industry, which aims to increase the competitiveness of Sri Lankan Small and Medium Enterprises (SMEs) in this sector. It puts a strong emphasis on capacity building for ITO/BPO SMEs to develop and implement export marketing plans (EMPs), and on building new business partnerships with EU and regional companies.

Sri Lankan SMEs interested in participating in the training programon export marketing plans (EMP) can register by sending their name, company name, email, phone number and other contact details to Anna Brezhneva on [email protected].