Dialog and Stelacom launch commercial smartphone trade-in platform tradeupgo.com

Dialog Axiata PLC, Sri Lanka’s premier connectivity provider, in partnership with Stelacom Ltd., launched Sri Lanka’s first ever commercial smartphone trade-in platform, tradeupgo.com, which closely integrates distributors and retail partners to revolutionise and simplify the smartphone trade-in process. 

The platform enables Dialog customers to trade-in their old mobile phone by visiting www.tradeupgo.com to facilitate the trade-in process. The customer will be prompted to answer a few simple questions online, followed by receiving an estimated trade-in value. Subsequently, the customer may visit any selected Dialog Customer Care Centre with the reference SMS, in which a physical assessment of the phone will be conducted. Once the true value of the phone has been confirmed, the trade-in process can be facilitated using the value as a discount to purchase the desired phone. 

The trade-in process promotes only Telecommunications Regulatory Commission of Sri Lanka (TRCSL)-approved genuine devices, and follows an industry standard grading process. The trade-in platform enables customers to upgrade to the latest 4G smartphones at an affordable price. Currently, tradeupgo.com offers selected Apple and Samsung 4G smartphones with attractive pricing for the trade-in program, and will also expand to offer a range of 4G smartphones in future.  

Commenting on the launch, Dialog Axiata Group Chief Operating Officer Dr. Rainer Deutschmann said: “By launching Sri Lanka’s first online trade-in platform in collaboration with Stelacom, Dialog facilitates an opportunity for customers to trade-in their old devices for new. The pioneering move by Dialog will easily enable a customer to purchase a new device, without the hassle of waiting for their mobile phone to be sold to have the money in hand, and will keep in line with a legal framework to ensure the trade-in process is well regulated.” 

He added: “Through this platform we will spearhead our vision of ‘digital inclusion’ in ensuring Sri Lankans have an opportunity to enjoy the fastest internet and digital services.”

Commenting on the partnership, Stelacom Managing Director Chamika Godamanna said: “We are excited to launch tradeupgo.com in collaboration with Dialog. Creating a trusted and reliable route to trade-in your old device and making the latest device more affordable is what led us to initiate the trading platform. We look forward to extending trade-in options to a variety of mobile devices in the future.”