CH17 integrates into global loyalty platform

NUV Global, a multi-functional smart loyalty, rewards and insights platform developed by a UK-based enterprise, has appointed CH17 LOYALTY as its local partner for IT-based services and operations. 

This tie-up will boost loyalty networking solutions for many Sri Lankan enterprises, particularly those in micro and SME sectors.

A major component of this platform is the opportunity for CH17 to integrate with various retail chain in different overseas markets and to be part of the growing global network of merchants and other consumer groups, CEO Jumar Preena announced. 

We are delighted as this will give us an opportunity to offer loyalty and other sales-related IT solutions at an affordable price and in a swift manner, he added.

“This is a major step in our brief but challenging five years of operation as a start-up loyalty company,” Jumar emphasised.

NUV Global is the latest product of iScientia Ltd. – a London-based IT firm founded by Nuwan Weerasinghe, a Sri Lankan born entrepreneur, information and communication technology professional and researcher with business interests in a number of overseas retail markets. Their expertise is in providing business and software solutions to various sectors including hotels, retailers of consumer brands, etc.

NUV Global is a smart app-based platform which will be available on Android and IOS. Any loyalty scheme can piggyback on NUV Global and manage their schemes independently. This will help small and medium businesses considerably as it is cost-effective, ready-to-use and user-friendly, Jumar pointed out.

A memorandum of understanding was signed between NUV Global and CH17 LOYALTY recently to this effect.