Axienta powers spice distributor Samudra Lanka Food Products

Samudra Lanka Food Products signing the MoU with Axienta

Axienta’s ‘Vantage Lite’ solution, which has emerged today a robust sales force automation software to serve the needs of the SMEs, has recently been supporting the spice distributors in the southern region of the country to maximise sales and extend their market share.

Axienta’s successful strides made in this market include having the largest spice distributor in the southern region, Samudra Lanka Food Products, signing a MoU with Axienta in July this year, to power its sales process and marketing operations.

The solution deployed for Samudra Lanka Food products is utilised on mobile devices and gives easy access to customer data and lead-generation contacts, whilst helping to seamlessly manage their entire sales process from responding to approval requests, handle order placements, offer discounts and handle expenses. 

In addition, the solution gives comprehensive sales forecasts on the basis of customers, contract values, revenues and periodic and monthly quota attainments, with the ability to review and adjust these forecasts in real time, in accordance with their business goals of each month. 

Samudra Lanka Food Products Founder and Director Mahesh Bodhikotuwa said: “We were searching for a software that will enable us to further increase our reach and revenues. We found that Axienta’s solution provided us with all the tools we needed to help us determine what moves we should take to increase customers and what obstacles have to be overcome to close the maximum deals. “I am confident that this will help us track our sales in real time, sync all the sales and marketing activities, manage leads and sales opportunities, develop long-lasting relationships with customers and overall improve our conversion rates.”

Axienta Business Development Manager Uditha Siriwardana commented: “Our focus is on helping SME’s unleash their full potential and build sustaining businesses. Access to superior technologies is being democratised at an incredible pace and any company, in any size or industry, that doesn’t take advantage of this, risks being in a severe competitive disadvantage when making decisions. Axienta’s focus is to help SMEs manage this processes in a cohesive way.”

He further explained: “The unprecedented events of the past couple of months due to the pandemic have created a drastic shift in forcing businesses to be more proactive and productive or run the risk of failing. Our intention is to make ‘Vantage Lite’ be a powerful tool that will help SMEs and industries increase revenue through efficiently managed sales and marketing operations.”

Having successfully assisted many spice distributors in the nation to accelerate sales and grow their market shares in the midst of the pandemic, Uditha Siriwardana stated that Axienta will be extending its services to serve other similar industries in the country optimise their marketing and sales operations and maximise their current efficiencies and set them up for future growth.