API Asia Conference 2019 focuses on digital transformation strategy

The Federation of Information Technology Industry (FITIS) is organising the API Asia Conference for the first time in Sri Lanka on 2 October at the Shangri-La Colombo. 

One of the main conference agenda focuses on value chain creation based a critical organisational dilemma – embracing Digital Transformation and remaining a leader or embracing the status quo and becoming a laggard. This is based on the fact that digital transformation is starting to permeate organisations and can be found in a plethora of unusual places.  

According Digital Services CXO Mario Bojilov, who is the opening speaker, future customer services interactions will not involve a human. Growing machine learning and NLP capabilities will allow for chatbots, phone support and self-service interfaces to deliver customer service at an acceptable level. These technologies will reduce errors, increase the speed of resolving customer issues, and remove some of the biases present in customer service interactions. Surveys done by Bain & Co, a leading management consultancy, show that across every industry, revenue of digital leaders grows more than twice as fast, as those of the laggards, and profits follow a similar pattern.

However, the biggest challenge is in capturing these opportunities. Of all participants in the surveys, only 5% achieved or exceeded expectations, while 20% produced less than half of the desired outcomes. 

According to H One CEO and API Asia Conference CXO/Digital Services Head Samath Fernando, this session is designed to allow senior leaders, board directors, and various other professionals understand the opportunities and imperatives in digital transformation. During the session, attendees will become familiar with various technologies underpinning digital transformation, understand how they fit together and learn to identify areas and processes where significant improvements can be achieved. In addition, the attendees will understand what some of the critical success factors and potential roadblocks in the process of digital transformation are.

API Asia Conference 2019 Chairman Fairooz Habeeb says that upon attending this session, participants will be able to communicate current and potential impacts of digital transformation across the organisation; identify opportunities for digital transformation usage in various parts of the organisational value chain using Michael Porter’s model; understand various technologies playing a part in digital transformation, such as big data, artificial and augmented intelligence, high-performance computing, augmented reality and others; and appreciate the critical success factors in digital transformation.

The following professionals will benefit from attending this session: board directors, CXO Leaders, 

managers and executives, strategy professionals, innovation professionals, chief internal auditors, 

chief risk officers, governance professionals, finance professionals, HR professionals, marketing professionals, data scientists and business analysts.

The session will cover the business drivers for digital transformation, value chain analysis for identifying digital transformation opportunities, key elements of digital transformation strategy, critical success factors in digital transformation, and a practical roadmap for digital transformation.