LBR LBO Summit: Building resilient brands

Some of Sri Lanka’s renowned marketing thinkers, regional advertising experts and key Google officials will share their insights on how firms could build resilient brands during a one day conference in Colombo this month, titled ‘Building resilient brands,’ the thought-provoking event will take place on Tuesday, 21 May 2013, at the Cinnamon Grand Hotel.

The conference is hosted by LBR LBO, the multiplatform business media brands, which pioneered electronic and digital financial journalism in Sri Lanka. In a fast paced, upheaval-prone modern world, today’s strong brand equity does not guarantee tomorrow’s success. Brands with low adaptive power in the face of technological, sociological and other changes have very limited survival capabilities.

“The demise of 20th century technology based brands, which failed to realise the disruptive power unleashed by new technologies, tells us that technology and long-standing legacy will not deliver continued success,” LBR and LBO Founder/Publisher Lakshaman Bandaranayake said. “Technology, plant and machinery and building are deteriorating assets. They cannot ensure perpetual relevance to market needs,” Bandaranayake added.

True enterprise assets are what enables continued wealth creation and make the enterprise relevant to market needs. Resilient brands are the only appreciating assets capable of perpetuating market place success. Therefore, building future-proof resilient brands is an enterprise wide strategic imperative.

The conference will focus on key four areas: resilient brands as enterprise assets, principles of developing resilient brand, importance of insights in developing resilient brands and developing resilient brands in the evolving and converging media.

The conference will be useful to senior level marketing and advertising professionals, strategic planners, and senior corporate executives in companies committed to build brands. It will also be useful to key decision makers in start-ups and newly emerging corporate and entrepreneurs.

The event will feature 25 very senior Sri Lankan marketing professionals and academics who will share their experience, knowledge and views in building resilient brands. Two regional experts from Mumbai and Singapore representing ‘GroupM’ and Google respectively will also deliver speeches at the summit.

The speakers represent a wide range of product categories, industries and some of the best know and highly successful brands and enterprises. They include, among the others: Hemas PLC Chairman  and Reckitt Benckiser PLC.UK former Board Member Deshamanya J.C. Lalith de Mel, Unilever Sri Lanka Ltd Marketing Director Asanga Ranasinghe, University of Sri Jayawardenepura Institute of Management Director/Postgraduate Prof. Uditha Liyanage, Agency Business Regional Manager and Google Sales Development Anand Tilak also Ravi Rao Leader, South Asia/Mindshare. Twenty other, equally senior, speakers will take part as guest panellists. For registration, log into www.lbo.lk or call the hotline 0773 957 102.