Home / HR/ Campaign Asia names Selonica Perumal in its ‘Top 40 Women in Asia to Watch

Campaign Asia names Selonica Perumal in its ‘Top 40 Women in Asia to Watch

Comments / {{hitsCtrl.values.hits}} Views / Monday, 28 August 2017 00:05

Publicis Director Selonica Perumal has been named as one of the Top 40 Women to Watch by Campaign Asia. 

Perumal joins an elite group of professional women in the marketing communications industry in Asia Pacific who were selected because they delivered business results and client wins, and spearheaded original projects and creative work that out-performed all targets.

1Publicis Sri Lanka Director Selonica Perumal

In announcing the winners of the Top 40 Women to Watch 2017, Campaign Asia stated: “Every woman on the list also stood out for going far beyond their contractual brief. These are women whose ability to see the bigger picture and determination to improve the world they live and work in has seen them overhaul ingrained systems, bringing together unwieldy sectors to work together for a common goal, whether that be gender equality, digital transformation or any other subject close to their hearts.”

Commenting on this recognition, Leo Burnett Sri Lanka Managing Director Ranil de Silva stated: “Selonica is a worthy recipient of the ‘Top 40 Women to Watch’ award, and I am proud of her achievement. She is a true professional with a passion for marketing communications. Her focused approach to implement strategic marketing communication campaigns to build her client’s business has earned her this success. I have watched her thrive and flourish in our industry over the years. I have always admired Selonica’s results-oriented approach to every task. This drive to achieve gratifying results and to raise the bar in every sphere sets Selonica apart. It is this foundation that brought her success as a leader.”

“I am honoured to be named as one of Campaign Asia’s Top 40 Women to Watch in 2017,” said Perumal. “The gender equality debate has been a hot topic this year.This recognition for the contribution of women to developing and growing the advertising and marketing communications industry, is a very timely one. Women are creating a positive change within our industry, especially in Asia. I am very proud to be among these female champions this year.”

As Publicis Sri Lanka Director, Perumal has been growing brands and creating tangible business growth for her expanding portfolio of clients. With an MBA from the Edith Cowan University in Australia, Selonica has spearheaded campaigns which have won many ad industry awards and numerous other recognitions. She has been selected as the Brand Person of the Year at the Leo Burnett Star Reacher awards and was named a Star Reacher by Leo Burnett Worldwide in 2014.

Since 2014, Perumalhas served as Treasurer on the Executive Committee of the 4As, and plays an integral role in the initiatives conducted by this industry body to develop young marketing professionals.

Share This Article


Today's Columnists

Unplanned and uncoordinated growth of grey infrastructure: An environmental disaster and public mena

Wednesday, 24 January 2018

The Ministry of Environment, which is under none other than President Maithripala Sirisena, has a laudable vision – that is to create a healthy and pleasant environment sustaining nature for the wellbeing of the people and the economy.

Is time running out for Sirisena, Wickremesinghe and Rajapaksa?

Wednesday, 24 January 2018

On 8 January 2015, the people of this country exercised their true democratic grit to dispel the rule of President Rajapaksa and his family. The right of the people was exercised in a clear wave of hope to end corruption, inequality and establish jus

If Perpetual is not relieved of its profits bond saga will be a pus vedilla

Wednesday, 24 January 2018

When the Bond Commission was set up I wrote an article on 8 September 2017 titled ‘If at the end of the enquiry Perpetual gets to keep the vast amount of profit it made, then it is a pus vedilla’. Now the Bond Commission Report is out but the spe

Towards a healthier tomorrow, today

Wednesday, 24 January 2018

Seven years ago this month, the South-East Asia Region recorded its last case of wild polio virus. In 2014, three years later, the region was declared polio-free. Not a single case of wild polio virus has been recorded region-wide since, sparing mill

Columnists More