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Sanga’s choice; a strategic perspective


Comments / {{hitsCtrl.values.hits}} Views / Monday, 2 September 2013 11:07


In many ways, Sangakkara is a Sri Lankan multi-national brand, as much as Abba was for Sweden or Drogba is for the Ivory Coast. T20 franchises, by design, are meant to feature multi-national teams (pity that the Sri Lankan version did not), because that is what today’s international cricket consumers demand. If Sangakkara plays for Kandurata in the CLT20 (as opposed to Sunrisers), the country loses almost Rs. 20 million in foreign exchange and not just a cut in Sanga’s earnings. Cricket is a business and those who ‘perform’ and ‘entertain’ us are full time professionals, hence such decisions should be ‘bottom-line driven’ (especially when it has nothing to do with representing a nation). Howz that?

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