Comments / {{hitsCtrl.values.hits}} Views / Wednesday, 5 March 2014 00:34
Instead, what businesses need is value-chain based cross-functional ulti-disciplinary approaches e.g. supply chain, go-to-market, demand generation, customer retention, performance management, cost-optimisation, governance, compliance, etc. Contrast this with conventional marketers and finance professionals trying to defend their ‘conventional turfs,’ while a new ‘ball game’ is being played out!
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