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Create value, not brands!

Comments / {{hitsCtrl.values.hits}} Views / Friday, 9 August 2013 00:00


‘Newcomers’ to corporate branding often try to ‘imitate’ the external manifestation of the more established players, not realising that the strongest ‘corporate brands’ first focus on customer and shareholder value creation, and then the brand happens. Think of the following Sri Lankan corporate brands: Brandix, Commercial Bank, JKH, MAS, Millennium IT, Virtusa – these were not built by ‘fancy’ branding campaigns. They continue to create solid value and that is what matters.

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