wOw.lk partners with Little Hearts to help save lives of children

wOw.lk has joined the national fundraising project ‘Little Hearts’ in a bid to save lives of children with heart disease and critical illnesses by helping fund the building of a Cardiac and Critical Care Complex at the Lady Ridgeway Hospital Centre for Children.

As an active partner, wOw.lk hopes to assist Little Hearts achieve its financial target of Rs. 2 billion via continuous donations and support from its massive customer base. Little Hearts recently launched a range of merchandise on wOw.lk available for sale to the general public. All proceeds of sales will be donated to Little Hearts to help reach its financial target.

wOw.lk CEO Dr. Nushad Perera stated, “We are delighted to join hands with Little Hearts and embark on a shared mission to fulfil a worthy cause. We will be extending our fullest support to help achieve their goal.”

Lady Ridgeway Hospital Consultant Paediatric Cardiologist and Little Hearts Project Co-ordinator Dr. Duminda Samarasinghe also stated, “We are very happy at wOw.lk’s decision to partner with Little Hearts. We believe in a multi-pronged approach that go beyond donations and look into aspects where we can generate the Little Hearts concept of saving lives and cardiac care into the day-to-day needs of individuals, and wOw.lk’s partnership will ensure that.” 

Little Hearts is a project organised in collaboration with the Sri Lanka College of Paediatricians in aid of constructing a Cardiac and Critical Care Complex at the Lady Ridgeway Hospital for Children. It is to be a National Centre, with the objective of providing timely, appropriate and the best possible care to all children with heart diseases and critical illnesses in every district of Sri Lanka; irrespective of caste, creed, ethnicity or financial prowess. 

Over 10,000 children each year are to be treated at this facility and the lives of more than 1,500 children who would otherwise have left this world before their time would be saved. Many of those who are to receive this care come from impoverished families that cannot meet the requirements necessary to provide the best possible healthcare to safeguard the lives of their children.

wOw.lk is one of the pioneer e-commerce platforms in Sri Lanka, having been established in 2011, and is a fully-owned subsidiary of Dialog Axiata PLC, Sri Lanka’s largest mobile telecommunications provider. The company has since grown to become the leading and most trusted e-commerce brand in the country, catering to millions of Sri Lankans islandwide.