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The Kingsbury Nurtures Breast Cancer Awareness Campaign 2017


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Building on the successful campaign held in October 2016, The Kingsbury will embark on another breast cancer awareness campaign under The Kingsbury Nurtures – the CSR arm of The Kingsbury in collaboration with the Cancer Care Association of Sri Lanka. 
This year’s program is to conduct four breast cancer consultation and screening clinics at The Kingsbury, Winchester Ballroom on: Friday 6 Oct – 10 am – 2 pm; Thursday 12 Oct – 4 pm – 8 pm; Friday 20 Oct – 10 am – 2 pm  and Wednesday 25 Oct – 4 pm – 8 pm.
The month of October is declared as Breast Cancer Awareness Month internationally and The Kingsbury’s commitment to on an annual basis will certainly increase awareness of the deadly threat to women. While most people are aware of breast cancer, many do not to take the steps to get themselves tested. If in the event breast cancer is detected it its early stages, the patients stand a better chance of successful recovery. 
The Cancer Care Association of Sri Lanka (CCA) is an organisation founded by Dr. Samadhi Rajapaksa with a compassionate motive and immense dedication to ensure the physical, mental, social and spiritual wellbeing of those who are affected from cancer and their families in dealing with this condition. The 2016 campaign jointly conducted by The Kingsbury Nurtures created the much needed awareness on the disease and the importance of early detection as well as funding for the various initiatives of the CCA. 
According to World Cancer Research Fund International, 1.7 million new cases were diagnosed worldwide in the year 2012 alone. World Health Organization’s 2014 data indicated 3,955 cases of breast cancer among females making it the most common cancer diagnosed in Sri Lanka with the 34 years and above age category being at the greatest risk. There is no update official statics available to indicate the growing threat to society but what we know is that available facilities are not adequate to cope with the growing number of cases that require treatment. Out of all forms of cancer that affect the female population, breast cancer is the most prevalent. 
“In today’s society women are faced with many challenges; the biggest being the ability to balance the multiple roles they play in today’s society. In this context what really happens is that they tend to neglect themselves and their health due to time constraints, especially the working women. Therefore, our intention is to give these ladies who contribute so much to our economy as well as their families the opportunity to get themselves tested for breast cancer whilst they are at work. To this extent we appeal to all employers to please facilitate this screening by giving them a little time during work to pop into The Kingsbury,” said Dinithi Somaratne, Group Director Communications for The Kingsbury and Amaya Resorts & Spas.
“For the second year running, we have partnered with The Kingsbury for another campaign for Breast Cancer Awareness Month. The four clinics organised at The Kingsbury are a great opportunity for those who have concerns to get a free consultation and breast examination. Early detection saves lives; therefore please make your way to The Kingsbury and get yourself checked out,” said Dr. Samadhi Rajapaksa, President Cancer Care Association Sri Lanka. 
Alexandre Diaz Albo, General Manager at The Kingsbury commented, “The Kingsbury Nurtures will continue build on these efforts and play a responsible role in assisting all our stakeholders by sharing the fruits of our labour with senior citizens, working ladies, orphaned children as well as the environment to ensure the brand is one with the people of Sri Lanka.”
Given below are the details for those who would like to contribute to the purchase of mobile mammography machines.
Cheques in favour of ‘The Cancer Care Association’ can be posted to:
No. 55, Munasingha Mawatha, Galawilawatta, Homagama, Sri Lanka or their accounts at the following banks: Commercial Bank (Homagama) - 1290025562; Bank of Ceylon (Maharagama - 75181082; Sampath Bank (Gangodawila) - 113561000289; Hatton National Bank (Nugegoda) - 027020516593; Peoples Bank (Gangodawila) - 097200180012126; and National Savings Bank (Navinna) - 101190157473. Visit www.cancercaresl.com or www.thekingsburyhotel.com/breastcancerawareness; call Dr. Samadhi Rajapaksa on 0773409787.

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