SLIC Successfully concluded ‘Call to Donate’ CSR initiative

• Rs. 5 m will be donated to the Paediatric ward of Maharagama Apeksha Hospital

“Call to Donate” a CSR initiative by Sri Lanka Insurance concluded with immense success collecting more than 480,000 missed calls from generous Sri Lankans.

Sri Lanka Insurance, a name that resonates in the hearts of Sri Lankan people as the nation’s insurance provider, launched the Call to Donate campaign on 1 November as the 3rd phase of this annual initiative. The campaign was launched in aid of raising cancer awareness and donating funds to the Paediatric ward of Apeksha Cancer Hospital Maharagama.Sri Lanka Insurance launched this campaign with a promise to donate Rs. 10 for each missed call given to 1375, and serving the purpose SLIC is donating Rs. 5,000,000 to build an isolation room for the Paediatric ward at Maharagama Apeksha Hospital with all the facilities required.Since 2015, Call to Donate has inspired people to be compassionate towards those who are affected by this terminal illness and to create awareness on the increasing threat of cancer.Through the previous Call to Donate projects, SLIC was able to purchase a much needed C-PAP Machine, essential medicine and prosthetic limbs for Maharagama Apeksha Hospital in 2015 and 2016.