KTI opens Farlin Baby Store at Ninewells Hospital

Kiddies & Toys International (KTI), Sri Lanka’s leading distributor of premium mother and childcare brands, in partnership with Ninewells Hospital recently unveiled their latest showroom Farlin Baby Store by Cool Kidz at the hospital for easy access by new families.

Designed specifically to meet the needs of pregnant mothers and infants, the exclusive showroom brings together an exceptional range of products from premium brands like Farlin, Chicco, Leap Frog, and Fisher price as well as the company’s own Kids Joy.

With this collaboration KTI has made their latest showroom more than a one-stop shop for everything an infant needs but also a lifestyle partner that helps new parents on their journey from the beginning. It is in this vein, along with Ninewells, that KTI has organised monthly workshops for mothers on parenting and feeding related topics to help guide them through this new chapter of their life. The Farlin Baby Store also offers a free delivery service for Farlin Diapers within the Colombo area so mothers can worry about one less thing each month and have diapers delivered to their doorstep as and when they need them.

Commenting on the launch Ajantha Wickramarathne, Head of Strategic Business Unit International Baby Brands said, “With the Farlin Baby Store we were looking to take another step forward from simply being a one-stop shop for premium mother and childcare brands. It was essential to us that we form a relationship with new parents and be a part of their child’s journey. Hence, we not only designed the store to be a place they would love but also one with essential services and educational material to help mothers during the caregiving period. Following that special time the store is also equipped to fulfil the needs of their child with toys, clothes, learning material, and entertainment through the initial stages of their life. The Farlin Baby Store is the next evolution of the store catering specifically to expecting mothers and infants.”

Founded in 2005, Ninewells Hospital is a pioneering maternity and child health hospital that provides their patients with comprehensive care including fertility services ranging from counselling, ongoing antenatal services to labour and delivery, surgery and critical care services.

Kiddies & Toys International (KTI) Ltd. is the exclusive agent for Farlin, Chicco LEGO, Barbie and Mattel brands in Sri Lanka with over 20 years’ of experience in the baby, Kids and mother care industry by featuring an outstanding range of premium child and mother care products as well as one of the largest selections of branded toys in Sri Lanka.

Kiddies and Toys International Ltd., E-guardian Lanka Ltd., DCS International Ltd. and Digital Engineering Solutions Ltd. are the main subsidiaries of LIMRA Holdings, which has business interest in industries of ICT, mother care, baby care, toys, and engineering is mandated to identify, invest, acquire and manage business ventures profitably.