Home / FT Lite/ ‘ Strategic marriage ’

‘ Strategic marriage ’

Comments / {{hitsCtrl.values.hits}} Views / Saturday, 26 May 2018 00:00


Being a Constitutional Monarchy, the Commonwealth of Australia’s Head of State is Queen Elizabeth II (with a Governor-General representing her in Canberra), and close links are reported to be maintained with Britain. It was thus expected that the Royal Wedding would be closely followed and television viewership would be quite high. TV channels had programmes for over a week preceding the event and on the day of the wedding the coverage started well ahead of the main ceremony.

The younger generation did not seem to be interested in the Royal Wedding and not many had followed the ceremony on TV. It was basically not a topic they discussed. For the elderly types it was an event to follow. 

Media reports indicated that 2.2 million – four million Australians were among the two billion people around the globe who watched it. The wedding between Price Harry and Meghan Markle (now Duke and Duchess of Sussex) was claimed to be one of the most watched televised events in the world’s history.

Newspaper supplements hit the streets early morning on Sunday. Immediately after the TV coverage of the event, the Sunday Times (WA) announced that a 16-page supplement would be released along with the usual Sunday edition. Printed an art paper it would have been a sell-out. 

The ABC TV Channel held a Q&A panel discussion on Monday night where it was debated whether or not the couple’s undeniable popularity signalled a collective desire for Australia to shun the notion of becoming a republic once and for all.

Panellist from The Australian, foreign affairs editor Greg Sheridan, described the royal wedding as “genius PR by the British royal family” because it had greatly improved its public image. 

“I’m sure Harry loves Meghan and Meghan loves Harry, but this was a strategic marriage,” he said. “It makes the monarchy multicultural, hip, and suddenly people of colour can identify with the royal family.” Victoria Liberal party senator Jane Hume said she was initially concerned about the wedding “turning into a bit of a circus” but her fears were soon allayed. “I was really proud and had a little tear in my eye, along with most Australians, on Saturday night,” she said.

“I was watching it and the football at the same time. I love the fact Harry and Meghan do tend to bring a more contemporary edge to the monarchy and make it more relevant for young people. They feel more accessible and more approachable. I think they take their humanitarian work very seriously.”

However, according to her, intense interest in the royal wedding did not equate to the concept of Australia becoming a republic having been “killed off.” “I think it’s an entirely separate issue and an awful lot of republicans were watching. Had a tear in their eye,” she said.

“I think you could have enjoyed the royal wedding without being a monarchist.”

Gifts from Australia

Meanwhile, Prime Minister Malcolm Turnbull said the country’s wedding gift to Prince Harry and Meghan Markle would be typically Australian. They each will be given an Akubra hat when they visit Sydney for the Invictus Games in October.

His message to the couple said: “Congratulations Harry and Meghan on your wedding day. With our very best wishes for a long and happy life together, Malcolm and Lucy.”

A day before the wedding, the NSW Government announced two newborn koalas at Taronga Zoo would be named after the royal couple.

Share This Article

Facebook Twitter


1. All comments will be moderated by the Daily FT Web Editor.

2. Comments that are abusive, obscene, incendiary, defamatory or irrelevant will not be published.

3. We may remove hyperlinks within comments.

4. Kindly use a genuine email ID and provide your name.

5. Spamming the comments section under different user names may result in being blacklisted.


Today's Columnists

Eradicating ‘educated terrorists’ virus with medicine of education via good character capsule

Wednesday, 17 July 2019

The whole world was traumatised on 21 April by the tragic events in Sri Lanka; many ‘educated terrorists’ had decided to walk into churches and luxury hotels in Sri Lanka and blow themselves up. The attack took the lives of more than 250 people.

An aborted university and squandered opportunity

Wednesday, 17 July 2019

About three years ago when passing through Punanai along the arterial road between Habarana and Batticaloa, I noticed a few brick structures appearing in a parched land amid thick shrubs and woody trees. It was almost a desolate spot where I could no

The delineations of religions, politics and media

Wednesday, 17 July 2019

In Ashoka’s Edicts, it is rightfully stated, “Never think or say your religion is the best. Never denounce the religion of others. But honour in them whatever is worthy of honour.” [It is widely believed Ashoka the Great was the first leader t

The good karma of being dark

Wednesday, 17 July 2019

“The memoir of an unrepentant dark-skinned girl, a misfit who fitted in, a juggler of home and work, who thanks to her good karma escaped relatively unbruised. Still unsure why she stubbornly refuses to conform. But as you flip through these pages

Columnists More