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Standard Chartered launches ‘My Dream Account’ for kids

Comments / {{hitsCtrl.values.hits}} Views / Thursday, 14 June 2018 00:00

Standard Chartered revolutionised the children’s savings account market when launching its latest proposition for kids less than 18 years under the title ‘My Dream Account’. The fresh proposition was announced amidst a gathering of key priority clients where the focus was on the kids. A total of ten skills booths were set up to encourage children to interact and learn about these talents, which could lead to later professions someday. With the ‘My Dream Account,’ children are offered higher interest rates for each saving bracket. The first bracket of less than 

Rs. 199,999 will be eligible to 5% thereafter the next bracket will be eligible to 6% and so on. For those saving over one million, they will be eligible to 7%. In order to encourage the habit of saving, each ‘My Dream Account’ holder will be offered cash gifts vouchers from key merchants according to their age and account balance. To make things even more interesting, each child who opens an account will be the proud recipient of a gift pack containing, a bag, and water bottle, ball and key tag from the co-branded Liverpool FC merchandise. This will be offered while stocks last. In order to give each child a sense of responsibility toward achieving their dream, each account holder will be entitled to a recognition card upon reaching Rs. 100,000. This card gives them selected benefits from key outlets such as Kiddies and Toys International (Farlin Store, Cool Kidz, Farlin Store Ninewells and Iconic Baby), Nastars, Lumala, KidzHub, VijithaYapa, Calorie Counter and Kids Art Club. “We want kids to know they can achieve their dreams and believe that they have the ability to be anything they wish, be it a film director, a sports figure, a chef, or even a photographer. We are confident the first step towards that is a healthy habit of saving. It is with this in mind that we have introduced innovative saving interests and saving brackets along with excellent rewards based on their account balance,” said Standard Chartered Sri Lanka Country Head of Retail Banking Bingumal Thewarathanthri.

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