EAP Films books Australian giant for JV to promote modern cinema multiplexes

Village Roadshow of Australia and EAP Group of Sri Lanka have signed up a Memorandum of Understanding through which Village Cinemas and EAP Films and Theatres Ltd. to jointly look at opportunities to develop modern cinema multiplexes in Sri Lanka. 

Under this MOU both the companies are hoping to set up a JV in Sri Lanka, taking advantage of the Sri Lankan Government’s incentives offered for multiplex cinemas. It is envisaged that the Sri Lankan public will be benefitted by world class cinema offerings in both content and facilities. 

Village is a world leader in the cinema industry with some of the best cine multiplexes on offer and is part of the Village Roadshow Group which also has interests in theme parks, film distribution and film production. 

EAP is a leader in the Sri Lankan film industry in production, distribution, exhibition and importation of films. 

As part of this MOU, Village Roadshow and EAP Group also agree to explore other opportunities in Sri Lanka such as theme parks, satellite pay TV, property, digital multimedia advertising and other cinema-related value added revenue streams.

The arrangements were negotiated by Village Roadshow GroupCOO Clark Kirby, Village CinemasCEO Kirk Edwards, EAP Group Chairman/Managing Director Mano Tittawella, Galaxy Landmarks (the EAP Group’s Property Development arm) Director/CEO Ajith Amarasekera and EAP Films and Theatres COO Kasun Jayawardena in Melbourne, Australia on Friday 28August.