Veteran marketer Dehan Seneviratne appointed new Tourism Promotion Chairman

Dehan Seneviratne being congratulated by Tourism Minister John Amaratunga

The Ministry of Tourism Development and Christian Religious Affairs yesterday announced the appointment of Dehan Seneviratne as Sri Lanka Tourism Promotion Bureau Chairman with effect from 4 June.

A veteran in the marketing field, Seneviratne takes over as Chairman of SLTPB at a crucial juncture with the long awaited global promotion campaign about to get off the ground.

Seneviratne was officially welcomed by Tourism Development and Christian Religious Affairs Minister John Amaratunga at his office last morning. With over 40 years of experience in multinational companies covering many senior positions, one of Seneviratne’s key achievements has been securing a 92% market share for ‘Panadol’ while serving at GlaxoSmithKline Consumer Health, where he held the positions of Director (Marketing and Sales), Director (Corporate Affairs and Medical Marketing), and Acting Chairman/Managing Director.

He has also served as Director/Chief Executive Officer of Mackwoods Healthcare and as Marketing Consultant for ID Lanka Ltd. He is a former President of the Sri Lanka Institute of Marketing and an Honorary Member of SLIM. He holds a Postgraduate Diploma in Marketing from the Chartered Institute of Marketing UK, and a Master’s Degree in Business Administration from PIM, University of Sri Jayawardenapura.

The two newly appointed Monitoring MPs for Tourism, Harshana Rajakaruna and Sanjaya Perera called on Minister Amaratunga at his office as well. The Monitoring MPs have been tasked with assisting the Minister to oversee the departments functioning under the Ministry.

Speaking during a brief ceremony to welcome the new Chairman and Monitoring MPs, Minister Amaratunga called on all staff working at Sri Lanka Tourism to put country above all else and rededicate themselves to the tasks entrusted to them in order to achieve greater success for the tourism industry.