Tourism digital campaign to kick off end Oct.

The Sri Lanka Tourism Promotion Bureau (SLTPB) yesterday confirmed it was all set to launch the much-awaited digital campaign by the end of this month.

“The campaign will kick-off in two phases:Track 1, which includes footage shown on social media sites within the next 10days, while track 2  includes illustrated creative material, which will be shown from 1 November for a period of six months,” SLTPB Managing Director Sutheash Balasubramanium told Daily FT.

He also said that staff at the bureau was given a special training by the experts in the field to allow them to drive the campaign successfully.

However, when contacted Tourism Development Minister John Amaratunga said he was yet to get Cabinet approval for some of the key aspects to get the digital campaign off the ground.

“I have submitted a paper, seeking Cabinet approval for some of the key elements in the tourism digital campaign. We have to get approval for all these procedures,” he added.

The confident Minister promised to provide more details today after getting Cabinet approval. (CDS)