Home / Front Page/ Task force appointed to take tourism to $ 10 b target

Task force appointed to take tourism to $ 10 b target


Comments / {{hitsCtrl.values.hits}} Views / Tuesday, 21 January 2020 00:18


 

 

  • Recommendations to be submitted within fortnight 
  • Task force to identify new development areas including amusement parks, fresh heritage sites, adventure and sports opportunities, agriculture and forestry ventures
  • Minister keen on implementing strategic marketing program to promote SL globally

     

By Charumini de Silva

In a bid to transform tourism into a $ 10 billion industry by 2030, a seven-member top level task force, comprising key State sector stakeholders, has been appointed.

Tourism Minister 

Prasanna Ranatunga



The seven-member task force, appointed by Tourism Minister Prasanna Ranatunga, is headed by Tourism Ministry Secretary Marina Mohamed, while other members include Sri Lanka Tourism Chairperson Kimarli Fernando, Sri Lanka Tourism Promotion Bureau (SLTPB) Director General Chandani Werapitiya, SriLankan Airlines Chairman Ashok Pathirage, Airport and Aviation Services Ltd. (AASL) Chairman G.A. Chandrasiri, Tourism Ministry Senior Additional Secretary (Development) Waruna Samaradiwakara and Tourism Ministry Additional Secretary (Administration) Deepa Sannasooriya.

Speaking to the Daily FT, the Minister said that the task force was expected to identify problems faced by the tourism industry and offer solutions and implementation guidance on the future development of the sector.

Given the importance of the sector for the development of the economy, Minister Ranatunga had also instructed the task force to submit its recommendations within two weeks.

In addition, the Minister has directed the task force to identify new areas to develop tourism apart from traditional tourist attractions.

“The task force has been instructed to submit proposals and programs to promote tourism based on areas such as amusement parks, religious, cultural and national heritage, adventure sports, agriculture and forestry tourism, indigenous Ayurveda and so on,” he said.

Ranatunga also stated that he intended to implement a strategic marketing program to promote Sri Lanka tourism within a wide range of countries.

The ministry has focused its attention on setting up tourist service centres, sanitary facilities, restaurants and all other essential amenities, in line with international standards, along the road network connecting major tourist hotspots. 

The Government expects to increase the annual tourist arrival figure to seven million by 2030, while also making it a $ 10 billion industry. He said that this was also a key promise outlined in President Gotabaya Rajapaksa's manifesto ‘Visions of Prosperity and Splendour’. 

Ranatunga remarked that the task force was appointed to make this a reality.

 


Share This Article

Facebook Twitter


DISCLAIMER:

1. All comments will be moderated by the Daily FT Web Editor.

2. Comments that are abusive, obscene, incendiary, defamatory or irrelevant will not be published.

3. We may remove hyperlinks within comments.

4. Kindly use a genuine email ID and provide your name.

5. Spamming the comments section under different user names may result in being blacklisted.

COMMENTS

Today's Columnists

China’s virus shutdown will hurt growth abroad

Friday, 28 February 2020

Many affluent Chinese fearful of being infected by the coronavirus and being quarantined by the State are staying home. Many companies and countries around the world are linked to the Chinese economy, which is likely to have far-reaching consequences


The reality of the system

Friday, 28 February 2020

The whole system of the country which has been crumbling is now on the verge of near collapse. The political regime, bureaucracy, intellectuals and the society in general did not have a sufficiently developed political imagination to understand the n


Writing on the wall

Thursday, 27 February 2020

Quick! Pick between reading this and opting to do something that really makes you happy. I suspect 99% of you would be more fulfilled getting to work half-an-hour earlier, going to market or school sooner than later, or simply goofing off at home or


Geneva: Right cause, wrong tactics

Thursday, 27 February 2020

The Geneva 2015 resolution is a hidden tripwire linked to a maze of claymore mines, some buried, some planted in ditches, others nested in trees. When this article appears, Sri Lanka may have nudged that tripwire. There was another, smarter, safer wa


Columnists More