Home / Front Page/ Sri Lanka tourism suffers cancellation tsunami post Easter Sunday terror attacks

Sri Lanka tourism suffers cancellation tsunami post Easter Sunday terror attacks


Comments / {{hitsCtrl.values.hits}} Views / Thursday, 2 May 2019 02:49

Facebook

 

  • Analysis by ForwardKeys reveals cancellations of existing flight bookings surged 86.2% whilst new bookings fell away
  • Forward bookings for July and August, which had been running 2.6% ahead of last year, as of 20 April, fell to 0.3% behind as of 23 April
  • Prior to the Easter atrocities Sri Lanka’s tourism industry was showing healthy growth with flight bookings in 2019 (1 Jan to 20 April) up 3.4% 

Cancellations of visits by would-be tourists post-Easter Sunday terror attacks in Sri Lanka are on the rise, prompting a global research specialist firm to flag it off as a “tsunami” whilst the Government and the tourism industry work round the clock for a faster recovery. 

Analysis by ForwardKeys, which forecasts future travel patterns by analysing over 17 million flight booking transactions a day, reveals that a tidal wave of cancellations has hit Sri Lanka in the aftermath of the horrendous terror attacks of Easter Sunday.

It said in the three days immediately after the bombings, cancellations of existing bookings surged 86.2% whilst new bookings fell away. 

In Sri Lanka’s most important source markets, more people cancelled existing flights then made bookings on the equivalent day last year. In order of size, that comprises India, China, the UK, Australia, Germany and France. Forward bookings for July and August, which had been running 2.6% ahead of last year, as of 20 April, fell to 0.3% behind as of 23 April.

According to ForwardKeys, prior to the Easter Sunday atrocities, Sri Lanka’s tourism industry was showing healthy growth. Flight bookings to Sri Lanka in 2019 (1st Jan to 20th April) were 3.4% up on the same period in 2018. The tourism highlights were Russia, Australia and China, which showed visitor increases of 45.7%, 19.0% and 16.8% respectively.

ForwardKeys Asia Pacific Business Development Director Jameson Wong said: “What Sri Lanka has suffered is just horrendous and our hearts go out to all the victims, their families and the people of Sri Lanka.” 

“At the moment, it is really too early to predict what the effect on tourism to Sri Lanka will be, as the initial wave of cancellations affects trips planned in the very near term. If we look back at past terrorist atrocities, it is interesting to note how different the impacts can be,” he said. 

“In the wake of the bloody siege at the Westgate shopping centre in Nairobi, bookings suffered a similar collapse in the immediate aftermath; however, within less than two weeks, international arrivals returned to growth. By comparison, it has taken more than three years to see a Tunisian tourism recovery following the massacre on the beach in Sousse in 2015. We will keep the situation under review,” Wong added.

ForwardKeys analyses more than 17 million flight booking transactions a day, drawing data from all the major global air reservation systems and selected airlines and tour operators. This information is enhanced with further independent data sets, including flight search and official government statistics, plus data science to paint a picture of who is travelling where and when. ForwardKeys’ analytics are used by travel marketers, retailers, hotels, destination marketing organisations (DMOs), financial institutions, car rental companies, tour operators, online travel agents (OTAs) and other traveller-focused businesses worldwide to monitor and anticipate traveller arrivals from a particular origin market at a specific time.  This analysis enables parties to anticipate the impact of events, better manage their staffing levels, fine tune supply requirements, adjust and measure the effectiveness of their marketing efforts and anticipate future market trends.


Share This Article

Facebook Twitter


DISCLAIMER:

1. All comments will be moderated by the Daily FT Web Editor.

2. Comments that are abusive, obscene, incendiary, defamatory or irrelevant will not be published.

3. We may remove hyperlinks within comments.

4. Kindly use a genuine email ID and provide your name.

5. Spamming the comments section under different user names may result in being blacklisted.

COMMENTS

Today's Columnists

Expand employer-backed childcare to close the gender gap in Sri Lanka

Friday, 19 July 2019

In Sri Lanka, women’s formal workforce participation is at only 36%, compared with 75% for men. Sri Lanka could raise its gross domestic product by as much as 20% in the long-run by closing the gender gap in the workforce, according to one estimate


Who should be our next president?

Friday, 19 July 2019

After the recent terrorist attacks and the subsequent violence unleashed against innocent Muslims by racists, Sri Lankans are searching for a leader who can save the country. Many have lost faith in the leaders, due to the breakdown in the security a


The messed-up lives

Friday, 19 July 2019

It can be seen that there is a serious mess-up not only in the State and the social system in Sri Lanka, but also in the lives of the people. People of Sri Lanka are having smiling faces, yet those who live happily are very rare. You will find that u


Reimagining our reality: the last best hope for us?

Friday, 19 July 2019

Imagination can be a powerful tool for shaping everyday reality. We use it to construct everything from the mundane to the mystic. A down-to-earth example would be our subscription to the idea of the intrinsic value and worth of every human being. I


Columnists More