Home / Front Page/ Senior Interbrand leaders to attend inaugural Best Sri Lankan Brands on 11 December

Senior Interbrand leaders to attend inaugural Best Sri Lankan Brands on 11 December


Comments / {{hitsCtrl.values.hits}} Views / Thursday, 7 December 2017 01:18


  • Best Sri Lankan Brands valuated on Best Global Brands methodology
  • Top leaders fly in for awards ceremony and talks with government

Interbrand, the world’s largest and most influential brand consultancy, will introduce Best Sri Lankan Brands, an extension of its world renowned Best Brands list, at an exclusive ceremony on 11 December at the Colombo Hilton. 

The ranking, which identifies the most valuable brands in Sri Lanka, is modelled on Interbrand’s prestigious Best Global Brands annual report, the definitive guide to the world’s 100 most valuable brands. 

Senior leaders from the Interbrand leadership team will attend the event, including Interbrand India Managing Director Ashish Mishra, Interbrand London Global Director, Brand Valuation Mike Rocha and Interbrand Germany Strategy Director, Nation Branding Guido Van Garderen.

Senior...

Mishra leads the influential consultancy based in Mumbai, providing overall strategy and thought leadership. Mishra has led or played a key role in creating and renewing many of India’s leading brands, including PepsiCoGNG, Godrej, XLRI, Etisalat, and Baroda Next. Under his leadership during the past four years, Interbrand India has been chosen as a partner by 10 of the Top 40 Best Indian Brands, including Reliance, Britannia, Mahindra, Bajaj, Ashok Leyland, Tata, HCL, L&T and Union Bank. He is a regular speaker at forums in India and the sub-continent.

Rocha leads Interbrand’s brand valuation practice globally, providing overall strategy, thought leadership and consistency across the global network. Rocha has led valuation and strategy assignments globally, advising on a wide range of branding issues (positioning, architecture, portfolio analysis, brand extension, budget allocation, dashboards and return on investment analysis) and also for commercial purposes such as financial reporting, tax, litigation, licensing and M&A. His brands include Shell, Unilever, Kimberly-Clark, Virgin, SAB Miller, Orange, British Gas and Standard Chartered. Mr Rocha is based in Interbrand London. He is a regular speaker and has published numerous articles around the world. 

van Garderen leads Interbrand’s Nation and City Branding practice, which includes Holland, New Zealand, Australia, South Korea, Spain, Chile, Guatemala, South Africa, Kenya, London, Edinburgh, and the Sochi Olympics among others. Formerly Strategy Director at Interbrand Africa, van Garderen is currently Strategy Director at Interbrand Germany and the Global Destination Branding Practice Lead. A Harvard-educated thought leader, his 14 years of experience include brands such as Disneyland, Brand South Africa, and Brand Kenya. He is a regular speaker and has published numerous articles around the world. 

Nugawela is the Sri Lanka Partner for Interbrand. He has branded and repositioned many of Sri Lanka’s leading brands including Aitken Spence, Carson Cumberbatch, Elephant House, Keells Foods, Lion Lager, Heritance Hotels, Ceylinco Life, and most recently HNB in partnership with Interbrand. Nugawela brings over two decades experience in brand strategy and positioning and brand architecture, and has developed several proprietary tools and processes in organisational culture and leadership change to enable brand teams to change and adapt. He is a regular speaker at forums in Sri Lanka and the Indian sub-continent. 

Established in 1974 and an opinion leader in the field of value-based brand management, Interbrand was the first brand consultancy to recognise the significance of a brand as a business asset and introduce the brand valuation concept and methodology. Interbrand’s Best Global Brands methodology valuates each brand’s financial performance, role, and strength through a five-step Economic Value Added methodology, which is also the first of its kind to be ISO-certified.


Share This Article


COMMENTS

Today's Columnists

Thoughts on the Budget and what comes next

Friday, 15 December 2017

The recent Budget definitely improves on previous budgets. It is a promising debut for Mangala Samaraweera, the new Finance Minister. He sees...


2017 a decisive year; what’s in store for 2018?

Friday, 15 December 2017

‘Creating a Shared Future in a Fractured World’ is be the goal of the World Bank and the IMF in 2018. In the last 12 months the global...


Call to probe Lanka’s trade with Singapore and UAE for black money transactions

Friday, 15 December 2017

Sri Lankan economist Dr. Muttukrishna Sarvananthan has called for a probe into the financing of the substantial trade between Sri Lanka and countries like Singapore and the UAE, to check possible black money transactions


Media freedom – the other side of democratic midnight

Friday, 15 December 2017

Last week I challenged the powers that be to walk the talk on media freedom. Because it had become increasingly obvious that only murder and...


Columnists More