Home / Front Page/ Richardson revolutionises airport advertising at the BIA

Richardson revolutionises airport advertising at the BIA

Comments / {{hitsCtrl.values.hits}} Views / Wednesday, 21 August 2019 00:01


AASL Chairman Dammika Ranatunga (centre left), Richardson Managing Director Nazri Nizar (centre left), Richardson Director Kishaan Kanag-Isvaran (seventh from left), Richardson Chief Innovation Officer Freddy Arumugam (eighth from left) with Richardson General Manager Sales & Marketing – BIA and Digital Media Preminda Fernando (right). Others present from left: AASL Senior Manager Commercial Properties K.S. Silva, AASL Head of Legal Malpethi Rathnasinghe, AASL Company Secretary and Head of HR Champika Gunerathne and AASL Head of Commercial Rajatha Medawewa 

Richardson is proud to have been awarded the advertising franchise in the Pier and 1st floor of the Passenger Terminal Building which includes the Immigration and Emigration halls at the Bandaranaike International Airport. 

Airport advertising is a highly effective media platform that reaches frequent flyers, tourists, and business travellers and is set to grow further in the years ahead.  BIA is the main International Airport serving Sri Lanka, with an annual traffic volume of approximately 10 million passengers. 

Richardson aims to enhance the airport’s international image by elevating passenger experience and offering incomparable communications solutions for brands. Tailored platforms, integration with airport architecture, Richardson’s vision is to transform the BIA advertising into an unbeatable can’t miss experience for passengers.

Richardson Managing Director Nazri Nizar stated: “We have gained a lot of experience in really shaping the OOH business in the country. The company has always been very driven to bring in the right systems and technology for brands.” 

Commenting on the future of the project, Nizar said: “International brands require you to deliver very high quality display systems. In the next three years we will be able to deliver state-of-the-art advertising that’s required for our customers, ensuring that they reap the benefits of technology.”

Chief Innovation Officer Freddy Arumugam commented, “Airport advertising is growing internationally with a high incidence of travel for business and leisure. We will offer international class advertising opportunities for Sri Lankan businesses to expose their products and services to travellers. State-of-the-art LED and LCD technologies from Richardson will put the BIA advertising options into the class of top international airports. Static signage with the latest lightboxes will give 24 x7 exposure of brands to global travellers.”

Richardson is a diversified group of companies engaged in HV/MV transmission and distribution, LV switchgear, electrical installation including manufacturing of power distribution panels up to 6300 amp and ELV solutions, out-of-home media, pre-stressed concrete products for the railway and power sectors, renewable energy, specialists in Private-Public Partnership projects and development of commuter infrastructure for municipal councils.


Share This Article

Facebook Twitter


1. All comments will be moderated by the Daily FT Web Editor.

2. Comments that are abusive, obscene, incendiary, defamatory or irrelevant will not be published.

3. We may remove hyperlinks within comments.

4. Kindly use a genuine email ID and provide your name.

5. Spamming the comments section under different user names may result in being blacklisted.


Today's Columnists

State of the economy of Sri Lanka

Saturday, 21 September 2019

I am not an economist nor do I profess to be an economic analyst. The views expressed in this presentation are those of a layman who has always been interested in the economic progress of Sri Lanka.

Premadasa, Père et Fils

Saturday, 21 September 2019

We are what time, circumstances and history has made of us. We are trapped in history. At age 77, I refuse to trap history in my mind. This essay is an obligation to history. Although J.R. Jayewardene introduced ‘Executive Presidentialism’, coer

Economy, business community and the Prime Minister

Friday, 20 September 2019

The speech made by Prime Minister Ranil Wickremesinghe as the Chief Guest of the Sri Lanka Economic Summit 2019 deserves very careful consideration by the country due to several reasons. This will no doubt be his last speech on economic policy to be

Sri Lanka needs to invest more on soft infrastructure

Friday, 20 September 2019

Developing countries like Sri Lanka will have to prepare for further downside risks in 2020 with the growing debt problems and the growth problems in Europe and the slowdown in Asia. Slower growth is already visible in weakening global trade and comm

Columnists More