Richardson revolutionises airport advertising at the BIA

AASL Chairman Dammika Ranatunga (centre left), Richardson Managing Director Nazri Nizar (centre left), Richardson Director Kishaan Kanag-Isvaran (seventh from left), Richardson Chief Innovation Officer Freddy Arumugam (eighth from left) with Richardson General Manager Sales & Marketing – BIA and Digital Media Preminda Fernando (right). Others present from left: AASL Senior Manager Commercial Properties K.S. Silva, AASL Head of Legal Malpethi Rathnasinghe, AASL Company Secretary and Head of HR Champika Gunerathne and AASL Head of Commercial Rajatha Medawewa 

Richardson is proud to have been awarded the advertising franchise in the Pier and 1st floor of the Passenger Terminal Building which includes the Immigration and Emigration halls at the Bandaranaike International Airport. 

Airport advertising is a highly effective media platform that reaches frequent flyers, tourists, and business travellers and is set to grow further in the years ahead.  BIA is the main International Airport serving Sri Lanka, with an annual traffic volume of approximately 10 million passengers. 

Richardson aims to enhance the airport’s international image by elevating passenger experience and offering incomparable communications solutions for brands. Tailored platforms, integration with airport architecture, Richardson’s vision is to transform the BIA advertising into an unbeatable can’t miss experience for passengers.

Richardson Managing Director Nazri Nizar stated: “We have gained a lot of experience in really shaping the OOH business in the country. The company has always been very driven to bring in the right systems and technology for brands.” 

Commenting on the future of the project, Nizar said: “International brands require you to deliver very high quality display systems. In the next three years we will be able to deliver state-of-the-art advertising that’s required for our customers, ensuring that they reap the benefits of technology.”

Chief Innovation Officer Freddy Arumugam commented, “Airport advertising is growing internationally with a high incidence of travel for business and leisure. We will offer international class advertising opportunities for Sri Lankan businesses to expose their products and services to travellers. State-of-the-art LED and LCD technologies from Richardson will put the BIA advertising options into the class of top international airports. Static signage with the latest lightboxes will give 24 x7 exposure of brands to global travellers.”

Richardson is a diversified group of companies engaged in HV/MV transmission and distribution, LV switchgear, electrical installation including manufacturing of power distribution panels up to 6300 amp and ELV solutions, out-of-home media, pre-stressed concrete products for the railway and power sectors, renewable energy, specialists in Private-Public Partnership projects and development of commuter infrastructure for municipal councils.