Home / Front Page/ Prestigious accolades for Triad, globally and locally

Prestigious accolades for Triad, globally and locally


Comments / {{hitsCtrl.values.hits}} Views / Wednesday, 11 September 2019 00:00

Facebook

 Award winning API team from Triad
 

 

  • Triad’s local insight wins Silver at globally-renowned Ad Stars 2019, while being locally recognised by LMD as the Most Respected Ad Agency in Sri Lanka

 

Triad has been recognised at Ad Stars Awards 2019 with a coveted Silver award for its Life Chant campaign, which was launched in partnership with the Public Health Department of the Colombo Municipal Council. 

Life Chant was awarded in the Diverse Insights and Strategy category, which recognises work that utilises unique local cultural insights to solve business and social problems. The agency emerged a Silver winner from among 20,645 global submissions submitted by over 60 countries, which were judged by 220 advertising professionals.  The winning entry, ‘Life Chant’ was a stanza written, recited and recorded by Buddhist monks to educate those living in slum areas about dengue mosquito breeding spots and the need for community effort in eradicating these. These educational chants were played on loudspeakers at temples and shrines, directly spreading the message to the community; it was also aired on radio early in the morning and late in the evening, the times when dengue mosquitoes are most active.

Colombo Municipal Council Public Health Department Chief Medical Officer Dr. Ruwan Wijayamuni commented, “There have been more dengue cases over the last four years than the last 10 years combined. In order to save lives, we took a bold initiative. Combining religious and civic sense, we educated people on how to identify and destroy dengue breeding spots in some of Colombo’s worst-affected areas.” 

Triad Director – Brands Shehan Samarasinha commented: “We are encouraged by this award and are committed to raise the bar of advertising, moving beyond ads and looking towards human acts that would not only drive business growth but also uplift the quality of lives. This initiative was made possible by the joint effort of the Public Health Department of the Colombo Municipal Council, the team from A&E Lanka, and the Triad team, including industry veteran Ruchi Sharma, who joined the project as Executive Creative Advisor. Our sincerest gratitude is also conveyed to Impact BBDO Pakistan Strategic Planning Director and Creative Director Assam Khalid and Impact BBDO Regional Creative Director Ali Rez, without whose input and counsel this life-saving project would not have been possible.”

Locally too, Triad was once again recognised by LMD as Sri Lanka’s most respected advertising agency, in its Most Respected Entities listing for 2019.

Triad Chief Executive Officer Sarva Ameresekere commented: “Having completed 25 years in the industry, we are happy to continue to be the most sought-after marketing communication company in Sri Lanka for both local and global brands. Our success is primarily due to our evolving and insightful understanding of the local market and our unmatched integrated marketing communication service offering, which makes us a one-stop shop for end-to-end communication solutions.”


Share This Article

Facebook Twitter


DISCLAIMER:

1. All comments will be moderated by the Daily FT Web Editor.

2. Comments that are abusive, obscene, incendiary, defamatory or irrelevant will not be published.

3. We may remove hyperlinks within comments.

4. Kindly use a genuine email ID and provide your name.

5. Spamming the comments section under different user names may result in being blacklisted.

COMMENTS

Today's Columnists

Economy, business community and the Prime Minister

Friday, 20 September 2019

The speech made by Prime Minister Ranil Wickremesinghe as the Chief Guest of the Sri Lanka Economic Summit 2019 deserves very careful consideration by the country due to several reasons. This will no doubt be his last speech on economic policy to be


Sri Lanka needs to invest more on soft infrastructure

Friday, 20 September 2019

Developing countries like Sri Lanka will have to prepare for further downside risks in 2020 with the growing debt problems and the growth problems in Europe and the slowdown in Asia. Slower growth is already visible in weakening global trade and comm


Origins, rise and irrelevance of SLMC

Friday, 20 September 2019

Andreas Johansson’s ‘Pragmatic Muslim Politics: The Case of Sri Lanka Muslim Congress,’ Switzerland: Springer, 2019, is the latest piece of academic research on SLMC, based on Parliamentary Hansards, official party documents and information rec


Questions about Speaker’s candidacy for the presidency?

Friday, 20 September 2019

It is rather unfortunate that Mr. Karu Jayasuriya has issued a statement (17 September), as the Speaker, ‘that he is willing and ready to contest the Presidential Election, on the request of some organisations and individuals, including Maha Sangha


Columnists More