Home / Front Page/ Post-Easter marketing drive for tourism goes for re-tender

Post-Easter marketing drive for tourism goes for re-tender

Comments / {{hitsCtrl.values.hits}} Views / Tuesday, 13 August 2019 00:58

By Charumini de Silva

The Tourism Development Ministry has decided to re-tender the global promotion campaign following a discussion with Prime Minister Ranil Wickremesinghe last week along with officials of the Attorney General’s Department.

Accordingly, the crucial short-term global marketing and public relations campaign to revive Sri Lanka’s image will now go for a fresh and proper tender process. If the new initiative takes a longer time than is anticipated, the two-month PR campaign is likely to be dropped, given the ineffectiveness of a delayed exercise post-Easter Sunday. However, as an alternative, the Sri Lanka Tourism Promotion Bureau (SLTPB) has stepped up exposure on CNN. 

In terms of the CNN television campaign, SLTPB is now looking at a three-month window with an investment of $300,000.

“We have received a proposal from SLTPB to promote our destination on CNN for three months at a cost of $300,000. We will soon call for a discussion with the SLTPB officials and decide on it,” Tourism Development Ministry Secretary S. Hettiarachchi told the Daily FT.

He said they hope to finalise the CNN campaign within the next week and the promotional blitz could go live as soon as it gets Cabinet approval.

Another idea that is being discussed is the individual destination campaign, which doesn’t require big budgets and time-consuming approvals.

Previously, sans a competitive process, JWT was awarded the two tasks as an extension of its original contract, which led to the launch of the ‘So Sri Lanka’ broader destination campaign.  This move irked certain sections of the industry, which raised concerns over the lack of transparency. The JWT too wanted the approval properly sanctioned by the Government, though it was approved originally by the Cabinet.

The Attorney General›s Department opined that the award for JWT lacked proper pursuit of Government procurement regulations. 


Share This Article

Facebook Twitter


1. All comments will be moderated by the Daily FT Web Editor.

2. Comments that are abusive, obscene, incendiary, defamatory or irrelevant will not be published.

3. We may remove hyperlinks within comments.

4. Kindly use a genuine email ID and provide your name.

5. Spamming the comments section under different user names may result in being blacklisted.


Today's Columnists

The future of the UNP

Wednesday, 11 December 2019

Each time Ranil Wickremesinghe is faced with a threat to his leadership, he comes up with a band aid solution which either postpones his day of reckoning, and/or worsens the situation for the Party, creating internal chaos and bringing it down in the

Making BIMSTEC happen is the role of the business community too

Tuesday, 10 December 2019

Simply what is the use of a regional or global trading bloc if the citizens and businesses are not engaged in trade-related activities through such economic corporation? If not, then they become pure political instruments and talk shops for bureaucra

The important role of the new Power and Energy Secretary

Tuesday, 10 December 2019

New President Gotabaya Rajapaksa appointed new secretaries for the ministries. The most important ministry under the current situation is the Ministry of Power and Energy, now including CEB and the petroleum sector. The important position of the Sec

De-stigmatising sexuality education for gender equality – it is a right

Tuesday, 10 December 2019

International Day for the Elimination of Violence against Women, which fell on 25 November, started the 16 Days of Activism against Gender-Based Violence. It is an annual international campaign that runs for 16 days until 10 December (Human Rights

Columnists More