MarCom Collective meets State Minister Cabraal

State Minister for Money and Capital Market and State Enterprise Reforms, Ajith Nivard Cabraal (centre), MarCom Collective Convener Thayalan Bartlett (seated to the left of the Minister), Ernst & Young, Sri Lanka and Maldives Senior Partner and Head of Consulting Arjuna Herath, Ernst & Young, Sri Lanka Partner – Tax Services Sulaiman Nishtar, Ernst & Young Sri Lanka Manager – Business Advisory Services Rodney Fernando, State Minister for Money and Capital Market and State Enterprise Reforms Secretary R. M. A. Ratnayake (seated to the right of the Minister), MarCom Collective Convener Rohan Rajaratnam, and Video and Film Production Association President Santhush Weeraman 

A team of senior representatives from the MarCom Collective and Ernst & Young Sri Lanka met with State Minister for Money and Capital Market and State Enterprise Reforms Ajith Nivard Cabraal recently.

This meeting was the latest in the Collective’s ongoing engagements with stakeholders in the government and the industry to apprise them of the marketing communications sector’s contribution to the economy, which has largely gone unnoticed.

The MarCom Collective is a group of nine associations and businesses and professionals from across the marketing communications industry which comprises 12 sectors viz. Advertising, Market Research, Event Management, Photography, Video & Audio Productions, Media Planning, Digital, Public Relations, Outdoor Advertising, Tele/Broadcast Media (TV, Print, Radio and on-line media), Activations, and Printing & Packaging. 

They came together following the devastating impact of COVID-19, which heightened the need to identify immediate measures to revive and fortify the industry with policies that will mitigate the effects of the downturn in the business and ensure long-term sustainability post revival.