Ceylon Tea to get 5G marketing platform in China

Thursday, 14 January 2021 01:47 -     - {{hitsCtrl.values.hits}}

  • Cabinet green-lights Tea Board inking MoU with Chinese company 
  • Fujian Star to oversee online marketing and distribute Ceylon Tea in China 
  • Tea Control Act to be amended with new definitions for recycled tea 

The Cabinet this week approved the Tea Board entering into a Memorandum of Understanding (MoU) with Fujian Star China International Trade Company to market Pure Ceylon Tea on a 5G-powered platform in China. 

The Cabinet of Ministers on Monday backed the move on a Cabinet proposal made by Plantations Minister Dr. Ramesh Pathirana.   

The Chinese company has agreed under MoU to develop a 5G online marketing platform that also covers tea storing and handing over in China as well as promoting the marketing of the Sri Lanka tea logo online apart from distributing Ceylon Tea in China.

“The Cabinet of Ministers agreed to the proposal submitted by the Minister of Plantations for entering into a MoU between the Sri Lanka Tea Board and Fujian Star China International Trade Company Ltd. for marketing Pure Ceylon Tea both online and offline, utilising capacities and opportunities in the Chinese tea market,” Cabinet Spokesman Keheliya Rambukwella said.  

A MoU between Fujian Star China International Trade Company Ltd., which is a subsidiary company of Bennie Tea Industry Company Ltd. engaged in both the tea industry and e-commerce, was proposed to promote local tea in China. The MoU with the Sri Lanka Tea Board for marketing Pure Ceylon Tea will be across online or offline platform within China. 

The Cabinet also granted approval to amend the Tea Control Act No. 51 of 1937. Accordingly, the legal draftsman has prepared the relevant bill and the Cabinet of Ministers approved the proposal made by the Plantation Minister to present the amendments in Parliament. 

The amendment will define recycled tea as a substance that is discarded after categorisation in the production process of tea factories and name the remainder as ‘Rejected Tea’. There will also be changes made to the registration, licensing and administration of tea processors.