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Anamchara introduces Narrator for leaders and brands


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Anamchara will launch Narrator on 19 August at the Colombo Hilton. The company’s suite of narrative design products for leaders, businesses, and brands relies on a proprietary methodology to crafting strategies and stories that influence relationships and behavioural change among employees and consumers.  

Narrator draws on a range of cross-disciplinary approaches, including marketing, branding, organisational development, leadership studies, sociology, anthropology, mythology, psychology, and Jungian theory.  

“How we change the narrative and shift perception around leaders, businesses and brands is through deeply intuitive and impactful archetypal intelligence from planning through implementation,” says Anamchara co-founder Anusha David. “It’s about moving the listener emotionally and intellectually, through data and story, on an archetypal journey that engenders confidence in you, your vision, and your brand.” 

Narrator is the first of six new tools and resources the strategic narrative design company intends to launch in 2019. “It’s a powerful driver for motivation, and the most intuitive way for employees and consumers to learn and make sense,” David says. “Because of this, Narrator also makes it surprisingly easy for leaders, businesses and brands to harness cultural relevance and the engaging power of stories.” 


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