Sri Lanka’s pioneer loyalty program, Nexus introduces Nexus Mobile

Monday, 29 September 2014 01:30 - - {{hitsCtrl.values.hits}}

Embracing today’s mobile era and continuing to add ease and convenience, Nexus members will now be able to enjoy all Nexus benefits at their fingertips with Nexus Mobile

Nexus, the highly successful and recognised merchant loyalty program, with over 300,000 members, serving customers a host of special benefits, at Keells Super and a variety of leading merchants, is pleased to introduce Nexus Mobile to its members. All Nexus members will now be able to enjoy all Nexus benefits including the discounts and offers offered, by simply providing their mobile number instead of the conventional card.

Nexus members now have the convenience of earning and redeeming Nexus points using Nexus Mobile. The new Nexus mobile system allows the use of any mobile number by any network in the country to be used as the unique Nexus number. Kumar Sangakkara, the iconic cricketer, was the first member to register on Nexus mobile. All that a Nexus member has to do is provide the Nexus mobile number to the cashier at Keells Super, to earn points while, redeeming is a breeze. An authorisation code will be SMS’ed directly to the member’s mobile phone to confirm prior to their redemption. The purchase is complete with the Nexus member providing the cashier with the authorisation code. Speaking on the introduction and its benefits to consumers as a result of Nexus Mobile, Nexus Networks Ltd CEO Nalaka Umagiliya said that consumers have always been the core focus of its activities. ‘‘We consistently and constantly try to better understand the deep roots of what is expected of Nexus and continue to provide the best loyalty solutions to our members.” “We all live in a mobile era with our smartphones and handsets glued to our day-to-day lifestyle and bringing our service at the fingertips of our much loved members bringing in more ease and convenience,” commented Umagiliya. The loyalty provider is also prioritising its number of merchants. “We are rationalising our merchants to give a more effective loyalty that is relevant to our members. Customers can also continue to convert their points into FlySmiLe miles as well.” In a short time span, Nexus have evolved to become a friendly, household name succeeding in reinventing the meaning of loyalty, backed by a strong network of partnerships, to suit customers’ changing lifestyles. The program has also attracted members, who are exclusively invited, to indulge themselves in special occasions. With points being easier to collect and more fun to spend on, together with exclusive offers and discounts throughout the merchant network, Nexus has grown to be the most preferred loyalty program in Sri Lanka.