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Union Bank website wins gold at dotCOMM awards 2019


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Union Bank website www.unionb.com was awarded the Gold winner under the Finance Category at the dotCOMM Awards 2019 based in USA. 

Assistant Vice President Marketing Thishani Dissanayake stated, “We are delighted to share our achievement, which further affirms the Bank’s efforts to enhance its digital presence and its commitment to digital transformation. The new and improved website was launched in January 2019 with the objective of enhancing the Bank’s digital impression which incorporates some of the latest technologies and features to increase digital presence and security while providing greater convenience to users. Further, the enhanced website enables us to stay ahead with changing digital trends. We appreciate the services of our digital service provider DigiBrush for the efforts in delivering a best in class website.”

Some of the key highlights of the website that delivers an elevated experience to its users include; Research-driven information architecture providing shortest steps to obtain information, Quick link dropdowns across the website enabling easily accessible important links based on google analytics, Mobile first design optimised for desktops considering the majority of users explore the internet through mobile, Social Media Integrations, Careers Page with the ability to upload CVs, Live, automated CSE widget for faster and more accurate information on stock price and an ATM/Branch Locator with filter options and google map directions. 

In addition the website also provides users with highest level of security when accessing the Bank’s online banking platform. The website development was partnered with Digibrush Private Limited an innovative and rapidly growing digital service provider with expertise in website development, digital media marketing and design solutions.

The dotCOMM Awards is an international competition, honouring excellence in web creativity and digital communication. The competition is unique as it reflects the role of creatives in the dynamic web that is transforming how we market and communicate products and services. 

dotCOMM Awards is administered and judged by the Association of Marketing and Communication Professionals (AMCP), one of the largest, oldest and most respected evaluators of creative work in the marketing and communication industry. Since its inception in 1994, AMCP has judged over 200,000 entries from throughout the world. Two of AMCP’s competitions, MarCom Awards and Hermes Creative Awards, each attract about 6,000 entries each year.

 


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