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Union Assurance emerges as Most Trusted Life Insurance Brand in Asia


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Union Assurance (UA) emerged winners as the ‘Most Trusted Life Insurance Company in Asia’ at the Asia’s Most Trusted Brand Awards 2018 which was held on 26 August at Hotel Grand Hyatt in Bangkok. Admiring its constantly evolving excellence, UA was recognised as the only life insurance company in Asia to be listed in the most cognised listing of Asia’s 100 famous, fastest growing brands that have played a significant role in the growth of the Asian economy and have displayed outstanding performance in their consumer-facing business. 

The Company has celebrated many proud moments as an outstanding brand for its significant role within the Sri Lankan life insurance industry throughout its journey, spanning more than 30 years. Its comprehensive life insurance solutions enabled with novel, unique, innovative and tailor-made features to suit ever-changing lifestyles has made UA a trusted brand within the communities which they operate in. 

Recently, Forbes Asia released its ‘Forbes Best Under A Billion’ list, and Union Assurance was the only Sri Lankan company to be listed in this prestigious list for its immense financial strength and nation-wide recognition. Both these back-to-back recognitions are a solid representation of how UA keeps evolving in every business area.  

UA Head of Marketing Kasun Sameera, sharing his thoughts, expressed: “This is an absolute proud moment for us as a company to be acknowledged with back-to-back prestigious recognitions. It is an enduring appreciation for the commitment of the entire UA team for over 30 years, while embracing its brand history, evolving its brand value, proper execution of the comprehensive brand strategy and delivering its brand promise. These recognitions would also be yet another solid endorsement towards our stakeholders and customers, to further ensure that their lives are protected by the most trustworthy and capable life insurance company within the industry. I would also like to thank all our customers and everyone who has been a part of our journey.”

UA strongly believes in incorporating and delivering the true values and excellence of service, and dedicates its efforts to enrich the lives of people by creating life changing partnerships. 


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