Home / Financial Services/ NDB Araliya wins Silver for Best Celebrity Endorsement at ACEF Awards Mumbai

NDB Araliya wins Silver for Best Celebrity Endorsement at ACEF Awards Mumbai


Comments / {{hitsCtrl.values.hits}} Views / Wednesday, 11 April 2018 00:00


NDB was felicitated with the Silver award for ‘Best Celebrity Endorsement’ at the 7th Global Customer Engagement Awards by the Asian Customer Engagement Forum (ACEF) in Mumbai. 

The award was won for best using Umaria Sinhawansa as the Best Celebrity Endorsement for the Women’s Savings Account – Araliya.

The bank’s Araliya savings product initiative was exclusively designed to understand and support the needs of today’s women, who play multiple roles in their lives, to save money in order to realize the bigger and long term targets. The product was created to provide a steady foundation for the women in Sri Lanka and, NDB signed an exclusive contract with popular Sri Lankan singer Umaria Sinhawansa. 

At the time of the Araliya launch, only a few banks in the market offered specialised women’s accounts with special benefits to female customers emphasizing mostly on gift schemes and emotion. It was seen that there is a need of having a women’s savings product which combines all requirements of a timely account proposition along with additional benefits.

ACEF helps promote the best brands, organisation/agencies and individuals for their outstanding achievements in brand excellence.

NDB remains dedicated to guide its customers to success whilst being committed to support them accomplish their life long ambitions and uplift their standards of living through the range of services that is accessible through its growing branch network. Further details on NDB’s many products can be obtained from its 24 hour Call Centre, by calling 011 2448888 or by visiting NDB Bank’s website on www.ndbbank.com.


Share This Article


DISCLAIMER:

1. All comments will be moderated by the Daily FT Web Editor.

2. Comments that are abusive, obscene, incendiary, defamatory or irrelevant will not be published.

3. We may remove hyperlinks within comments.

4. Kindly use a genuine email ID and provide your name.

5. Spamming the comments section under different user names may result in being blacklisted.

COMMENTS

Today's Columnists

Laurels of ‘Living Together’: Refreshing reflections

Tuesday, 25 September 2018

It was a memorable evening with a mega gathering for a meaningfully different reason. It was not just another book launch with ego-boosting speeches about the author. It was also not an event where a popular politician coming late and preaching about


The fate of the rupee: Central Bank is caught with ‘Devil’s Alternative’

Tuesday, 25 September 2018

Not all are losing when the rupee depreciates The recent depreciation of the rupee against the US dollar in the market has apparently driven the entire nation to a panic mode. While it had been a field day for the media and opposition law makers, the


Southbound rupee and northbound CoL

Tuesday, 25 September 2018

The Sri Lankan Rupee hit a record low of 170 per $ last week, and the Minister of Finance warns of further depreciation. This is inevitable given the chaotic state of the nation’s economy. While the rupee turns south, CoL (cost of living) has no o


In the desert of Tamil films, actor Sivaji Ganesan was an oasis

Saturday, 22 September 2018

‘Indian Film,’ first published in 1963 and co-authored by former Columbia University Professor Erik Barnouw and his student Dr. Subrahmanyam Krishnaswamy, is considered a seminal study of the evolution and growth of Indian cinema. The book is cit


Columnists More