Fairfirst Insurance recognised as Best Consumer Brand and Employer Brand for 2nd consecutive year

Fairfirst Insurance Ltd. was awarded with the prestigious Sri Lanka’s Best Brand and Best Employer Awards recently held at the Taj Samudra, Colombo. Endorsed by global professional platforms, CMO and CHRO Asia, seeks to recognise and award professionals and companies together under one roof. 

Being awarded with Sri Lanka’s Best Brand Awards for the second consecutive year, authenticates their continuous and outstanding brand building and marketing capabilities. Their communication efforts revolve around the core values of empathy, authenticity, transparency and social responsibility thereby ranking them amongst the top brands in Sri Lanka. Winners of these awards were recognised based on two main pillars, financial performance and the impact of marketing practices on consumers. This is a true testament to their aspirations in achieving brand excellence by providing a service that is on par with global standards to their customers.  

They were also awarded with the Best Employer Brand Award in developing talent and cultivating competencies for a future-ready organisation. This has helped them to attract talent, retain talent and develop talent – all in the scope of celebrating leadership goals at Fairfirst. 

Commenting on this recognition, Managing Director and CEO Dr. Sanjeev Jha stated: “We are ecstatic to have been recognised as a brand that has achieved great success from innovative and effective marketing practices in Sri Lanka. I’m even more proud to say that our distinguished HR practices and processes has featured us as one of the leading organisations of Sri Lanka. As an empathetic insurer, we always believe in creating and sustaining meaningful conversations with our internal and external stakeholders.”