Fairfirst Insurance grabs Emerging Brand of the Year Award at 9th CMO Asia Awards 2018

Fairfirst Insurance was awarded the title of Emerging Brand of the Year at the ninth edition of the CMO Asia – Excellence in Branding and Marketing Awards recently held in Singapore.  

Fairfirst Insurance the amalgamated body of the former Union Assurance General and Asian Alliance General introduced their new brand – Fairfirst back in March 2017. Since then the company has continued to shake up the industry with their unique products, propositions and communications. Head of Marketing and Digital Solutions Sasith Bambaradeniya said, “It’s amazing for a young brand like ours to be recognised at an international forum. We are a small but passionate team who thoroughly enjoy what we do and love the brand we have co-created.”

CMO Asia recognises and honours global leaders across various industry segments for their exceptional contribution in making a difference in their industry as marketing professionals. The event saw participation from over 30 countries including, Singapore, Indonesia, China, India, Malaysia and Nepal. Professionals from Unilever Singapore, Oracle, Google India, DHL Express Singapore and Viacom 18 Media Ltd. were also awarded in different categories at this occasion. 

Fairfirst was also the recipient of the General Insurer of the Year and Health Insurer of the Year awards at the recently concluded Banking, Financial Services and Insurance Excellence and Leadership Awards 2018. 

Commenting on this win was Fairfirst Managing Director/CEO Dr. Sanjeev Jha: “I am super thrilled by this award. These awards are a consequence of my colleagues’ endeavour to deliver improved service and propositions to Fairfirst customers and distribution partners.”