Home / Financial Services/ ComBank wins ACEF ‘Social Media Brand of the Year’ award for 2nd year running

ComBank wins ACEF ‘Social Media Brand of the Year’ award for 2nd year running

Comments / {{hitsCtrl.values.hits}} Views / Thursday, 16 May 2019 00:00




  • Shares prestigious global accolade with Switzerland Tourism at awards event in Mumbai


The Commercial Bank of Ceylon has been adjudged the ‘Social Media Brand of the Year 2019’ for the second consecutive year at the eighth Global Customer Engagement Forum & Awards in Mumbai, sharing the honour with joint Gold winner Switzerland Tourism.

The prestigious ‘Grand Prix’ award presented by the Asian Customer Engagement Forum (ACEF) recognises the Bank’s effective, innovative and refreshing use of five leading social media platforms to engage with and motivate target audiences in the preceding year.

Commercial Bank has carved a unique position for itself in the social media arena by reaching out to younger audiences with inspirational concepts and a fresh and distinctive look and feel on Facebook, Viber Public Chat, Instagram, YouTube and LinkedIn. 

The bank provides an opportunity for fans to interact with it and engages with them by providing relevant, useful and motivational information that reflects a feel of humanity and nation-mindedness and is intended to create a new social media culture together with a strong emotional lock-in with the youth segment in Sri Lanka.

The success of this approach is demonstrated by Commercial Bank’s Facebook Page achieving the highest organic engagement ratios for a bank in Sri Lanka.

“We consider each and every engagement with a customer or a potential customer special, be it face-to-face, online or via social media,” Commercial Bank Deputy General Manager Marketing Hasrath Munasinghe said. “As a bank that is fully-invested in the present and the future of Sri Lanka, we are committed to every demographic we serve, and the youth is accorded high priority. This recognition of the success of our social media strategy therefore gives us a great deal of satisfaction.”

Commercial Bank conducted more than 20 distinctive social media campaigns in the year assessed for the award, principally on Facebook and YouTube. Among the colourful campaigns that generated high engagement were the bank’s campaigns titled Let’s build a beautiful Sri Lanka; Let’s build a Green Sri Lanka; We are so Sri Lankan; Nation Mindedness; We are proud Sri Lankans; Beautiful Sri Lanka/The Cricket Paradise; Week of Humanity; Week of True Love; Sinhala and Hindu New Year; Wesak Dhammapada; Mother’s Day; Father’s Day; Women’s Day; Children’s Day; Dotcom FIFA Challenge; Back to the 90’s – Celebrating Sri Lankan Childhoods; Thrift Day; Christmas; and Admiring Art, Nature, Traditions and Culture as well as a series of advisory posts.

Activations, campaigns and posts of this nature resulted in Commercial Bank’s Facebook page recording impressive statistics in 2018. This included 41.6 million plus impressions, almost three and a half times more than in 2016, more than 1.4 million likes/reactions, a five-fold increase over just two years and more than 338,000 page likes, triple the figure for 2016. Shares per post have also tripled over the past two years, the bank disclosed.

The bank’s Viber Public Account launched in February 2017 had 88,000 followers at the end of 2018, the highest number of followers across the Viber Public Accounts of all banks in the country. The official YouTube channel of the bank had recorded a watch time of 339.9K minutes as of 31 December 2018. The bank’s LinkedIn page launched on January 2018 and acquired 16,000+ followers becoming the largest base of LinkedIn followers in the financial services sector in Sri Lanka at the end of the year. 

The only Sri Lankan bank to be ranked among the world’s top 1000 banks for eight years consecutively, Commercial Bank operates a network of 266 branches and 830 ATMs in Sri Lanka. The bank has won multiple international and local awards in 2016 and 2017 and over 40 international and local awards in 2018.Commercial Bank’s overseas operations encompass Bangladesh, where the bank operates 19 outlets; Myanmar, where it has a Representative Office in Yangon and a Microfinance company in Nay PyiTaw; and the Maldives, where the bank has a fully-fledged Tier I bank with a majority stake.

Share This Article

Facebook Twitter


1. All comments will be moderated by the Daily FT Web Editor.

2. Comments that are abusive, obscene, incendiary, defamatory or irrelevant will not be published.

3. We may remove hyperlinks within comments.

4. Kindly use a genuine email ID and provide your name.

5. Spamming the comments section under different user names may result in being blacklisted.


Today's Columnists

Trendvertising: The new world of communication in a hashtag world

Tuesday, 20 August 2019

Rahul Bose, an Indian actor, caught a lot of attention for a video post that went viral, where he complained about the price of bananas during his stay at a five-star hotel in Mumbai. As he explained in his story – he went to the gym at his hotel w

Company Law intertwined with Income Tax – Understanding the nexus! Part II

Tuesday, 20 August 2019

A comparison and analysing the impact of corresponding provisions of Companies Act No. 7 of 2007 and Inland Revenue Act No. 24 of 2017 reveals invaluable insights corporate management must be aware of in day-to-day management activities as well as st

Will ‘10 February’ be repeated?

Tuesday, 20 August 2019

Whilst Sri Lanka is in election mode, the thought crossing every Sri Lankans mind is, ‘Will the 10 February 2018 elections behaviour be repeated?’ given the head-start that ‘Brand Gota’ has got. Whilst many are speculating who will be the fig

Shanta Devarajan: Economist who cannot get disconnected from his motherland

Monday, 19 August 2019

For me, Shanta Devarajan, formerly the Acting Chief Economist of the World Bank Group succeeding the Nobel Laureate Paul Romer and presently Professor at Georgetown University, USA, was a legend by himself. When I met him in early part of the new mil

Columnists More

Special Report