CDB wins ‘Service Brand of the Year’ Bronze at SLIM Brand Excellence 2020

From left: Singer Sri Lanka Senior Brand Manager Gayan Perera, SLIM Chief Executive Officer Sanath Senanayake, SLIM Immediate Past President Suranjith Suwaris, CDB Deputy General Manager Marketing Darshana Jayasinghe and CDB Head of Brands Charitha Warnakulasooriya 

• The only banking and finance sector winner in the category

Citizens Development Business Finance PLC, the revolutionary financial institution ranked as one of the top five NBFIs in the country, brought home the ‘Service Brand of the Year’ Bronze award at the recently-concluded SLIM Brand Excellence Awards 2020, a well-deserved recognition for its pioneering initiatives towards the finance sector in the country to build a smart and sustainable Sri Lanka.

SLIM Brand Excellence applauds and honours corporates for outstanding performances in their specific sectors, recognising consumer-driven ground-breaking initiatives on a national level with the aim of encouraging local corporates to reach global standards. 

CDB is an organisation that strongly believes in sustainable business processes and focuses its approach on People, Planet and Profit. A strategic pitch about the company’s purpose driven business model, which was designed to empower aspirations and bring convenience to its customers through digital transformation, championed at this year’s selection. 

CDB believes in offering its customers techno backed solutions, further reducing its carbon footprint and taking forward their goal of building a smart and sustainable Sri Lanka. CDB’s objective was to create an exclusive range of products and services that would address the most crucial customer pain points. 

Accordingly, team CDB brought forward CDBiControl, CDBiDeposit and CDBiTransfer to the fore, maximising financial independence and mobility for its users at no additional cost during a time of great need, ensuring health and safety with an unmatched customer experience.

This year’s award ceremony witnessed great initiatives by top corporates of the country in multiple sectors and was judged by eminent industry leaders across multiple industries.