Home / Financial Services/ CDB introduces flagship loyalty rewards program

CDB introduces flagship loyalty rewards program


Comments / {{hitsCtrl.values.hits}} Views / Friday, 13 July 2018 00:00


Citizens Development Business Finance PLC (CDB) is introducing an unprecedented array of rewards throughout the year for CDB customers through its flagship loyalty program CDB Sithumina Loyalty Rewards.

From experiencing the thrills of Disneyland and the Eiffel Tower in Paris, to the exhilarating climb of the Great Wall of China and the panoramic views of Marina Bay Sands in Singapore, CDB customers will also enjoy some inbound tours and excursions as well as mobile phones and laptops through this loyalty rewards program. Besides its pioneering product and technology offerings and excellence in customer service, CDB has added CDB Sithumina Loyalty Rewards to recognise and augment customer loyalty.

Eligibility for the rewards program is based on the duration of the relationship and the number of products the customer enjoys with CDB. As a prerequisite, a customer should possess more than one product to be eligible for CDB Sithumina Loyalty Rewards. Winners are selected each quarter through a raffle and customers get multiple chances of winning, one for every Rs. 5,000 transaction. Each year, rewards will be reviewed and expanded with more exciting options. The program is open to all existing and potential CDB customers. Expanding on the objective of launching of CDB Sithumina Loyalty Rewards, MD/CEO Mahesh Nanayakkara reiterated that rewards of this stature were unprecedented in the local financial services industry.

“For us, our customers have always been our backbone, proven undeniably with the extraordinary quantitative and qualitative results we have etched in our 20 plus year journey. We stand among the top six Non-Banking Financial Institutions in the country, at top-of-mind brand recall, have been rewarded for spearheading our sustainability initiatives and been a continuous record breaker in setting benchmarks for the industry. This is all because of our portfolio of extremely loyal customers who have put their trust in us, forging long standing relationships, some of which span a decade and more. Being a relatively younger financial institution, this is a great accolade for us. It is this customer loyalty, trust and confidence that we reward through CDB Sithumina Loyalty Rewards.”


Share This Article


DISCLAIMER:

1. All comments will be moderated by the Daily FT Web Editor.

2. Comments that are abusive, obscene, incendiary, defamatory or irrelevant will not be published.

3. We may remove hyperlinks within comments.

4. Kindly use a genuine email ID and provide your name.

5. Spamming the comments section under different user names may result in being blacklisted.

COMMENTS

Today's Columnists

In the desert of Tamil films, actor Sivaji Ganesan was an oasis

Saturday, 22 September 2018

‘Indian Film,’ first published in 1963 and co-authored by former Columbia University Professor Erik Barnouw and his student Dr. Subrahmanyam Krishnaswamy, is considered a seminal study of the evolution and growth of Indian cinema. The book is cit


Imran may turn blind eye to blasphemy law and persecution of Ahmadiyyas

Saturday, 22 September 2018

There are clear signs that Pakistan’s freshly minted Prime Minister, Imran Khan, will make a sincere effort to reduce corruption and maladministration in the domestic sphere. In foreign affairs he is likely to make a brave attempt to mend fences wi


The rate of exchange, capital flight and the Central Bank

Friday, 21 September 2018

The Central Bank (CBSL) exists for the sole purpose of price stability. Its controls on the financial system and monetary policy exist to maintain price stability. As put forth many times by the Governor, the failing of the CBSL to control inflation


Red flag over the Sri Lankan Navy

Friday, 21 September 2018

Shocking story Rusiripala, a former banker in Sri Lanka, who has taken to writing in Daily FT, is perturbed by the red flag I have raised (Daily FT article 18 September) over the shocking charge that our Navy had operated a ransom gang that had abduc


Columnists More