Hameedia launches novel ‘Andum Mesaya’ promotion to celebrate Avurudu

To celebrate the Sinhala and Tamil New Year, Hameedia, Sri Lanka’s leading menswear specialist recently launched the very first ‘Andum Mesaya’ Avurudu promotion across its showrooms island-wide. Drawing inspiration from the traditional Avurudu kema mesaya (food table) which comprises a collection of popular sweet meals, this innovative offer will enable customers to purchase an array of clothing items in the season’s colours whilst enjoying a range of benefits such as gift vouchers.

No fashion or retail outlet in the country has ever formally launched an ‘Andum Mesaya’ promotion and as part of this special offer, customers will be eligible for gift vouchers worth Rs. 1000 and above with purchases of Rs. 7,500 and above, and the more you purchase the more Gift vouchers you will be entitled to. We have a whole range of clothing such as shirts, trousers, kurtas, shorts,   accessories and more to light up this new year. Hameedia also has an exclusive range of linen clothing which includes sarongs, shirts, kurthas and more. The promotion will run until 12 April.

Commenting on the promotion, Chinthaka Wanigasekara – Group General Manager, Hameedia stated, “At Hameedia, we have always taken great pride in setting the benchmark in the menswear fashion category and we are proud to launch an innovative promotion of this nature. Enjoying treats from the kema mesaya is a time-honoured tradition during the Avurudu season, and we hope to extend the same sense of excitement and joy across our showrooms with our ‘Andum Mesaya’ promotion. The New Year is a time for all of us to reflect on change, come together as a family and community and to share gifts with our loved ones. Now with Hameedia, you can celebrate the season by adding a burst of colour and finesse to your wardrobe or by buying the perfect shirt or staple for a special family member or friend. We have incorporated the auspicious colour and themed prints and patterns into all of our collections, so our customers will be able to put together a variety of sleek and sophisticated looks throughout the season. At Hameedia, we believe in promoting harmony and fostering peace and integration, we are truly a multi-ethnic organisation and will be celebrating Avurudu with our team and family members alike. On behalf of all of the staff and management of Hameedia, I would also like to take this opportunity to wish our valued customers and stakeholders, prosperity, good health and happiness in the New Year.”

Hameedia, established in 1949, has grown to become a household brand in Sri Lanka.  Renowned for high quality, custom tailoring and ready-made clothes for gents, the Hameedia multi-brand retail stores house a collection of quality menswear brands including Le Bond, Envoy, Signature, Raymond, Lee and adidas to name a few. Hameedia also prides itself on offering exceptional standards of service to ensure that clients enjoy a positive and personalised experience at each store.  With a network of over 30 outlets across Sri Lanka, Hameedia has also been growing its presence globally with outlets in the Maldives and Australia.