Etisalat mobile TV to live-stream CFW and feature Virtual Closet

Etisalat Lanka, this year’s CFW Digital Solutions Provider, is geared up to bring the CFW Fashion Ramp to one’s home. The ramp activities will be live-streamed through its mobile TV app which can be accessed through smartphones and mobile devices regardless of the mobile network one is subscribed to. The CFW live-stream is available for public access through http://tv.etisalat.lk from 15-18 March.

“As a passionate mobile service provider we are constantly looking to enrich our customer experience through value additions. CFW, a hallmark event in the region’s fashion calendar, is an exclusive event and this year Etisalat has made it a point to bring the ramp activities to your home,” Etisalat Lanka Director Marketing Yarthav Mathiaparanam stated.

Etisalat Business Solutions will further enhance the CFW experience by opening an augmented reality virtual fitting room. A virtual wardrobe will be made available at the Etisalat Digital Space where CFW attendees will be given the opportunity to try out clothing lines through Etisalat’s Virtual Closet.

“The Virtual Closet will provide a unique experience to CFW attendees and provide them a platform to try out fashion trends through augmented reality. Who doesn’t love to envision themselves in designer outfits right?” Mathiaparanam noted.