Home / Apparel / Fashion / Design/ Menswear in vogue for luxury brands with designs on growth

Menswear in vogue for luxury brands with designs on growth


Comments / {{hitsCtrl.values.hits}} Views / Thursday, 28 June 2018 00:00

Facebook

Models present creations by designer Sean Suen as part of as part of his Spring/Summer 2019 collection show during Men’s Fashion Week in Paris, France, June 22, 2018 – REUTERS

Designer Virgil Abloh appears at the end of his Spring/Summer 2019 collection for Off-white fashion label during Mens’ Fashion Week in Paris, France, June 20, 2018 – REUTERS

 

 

PARIS (Reuters): Young, hip, urban, and male ... meet the fashion world’s new best friend.

Luxury brands are raising their game in menswear, which is expanding at a faster clip than women’s clothing as styles loosen up and streetwear like hoodies find a new audience.

Big fashion houses including French conglomerates LVMH and Kering are among those hiring eye-catching designers and investing in male attire.

LVMH’s Paris-based Louis Vuitton summed up the zeitgeist at the latest run of men’s fashion shows that closed last week with a collection by its new DJ-turned-designer Virgil Abloh.

This mixed casual anoraks, holster-style accessories and sleek trench coats, and drew hip hop royalty.

“It’s more than a buzz. It’s a deeper trend,” Sidney Toledano, head of LVMH’s fashion group, said on the sidelines of a fashion show.

“There’s strong demand across the men’s fashion industry, in all its shapes and forms, and which comes in part from a younger clientele. We see it very clearly in the sales.”

LVMH brands do not detail earnings, though analysts estimate that menswear at top money-spinner Vuitton is 5 to 7% of revenue. Vuitton did not respond to a request for comment.

Meanwhile Kering’s fastest-growing brand Balenciaga, a one-time couture house which scored a hit with a line of chunky sneakers, says men are now among its biggest sales drivers along with millennials, or 20 to 35 year olds.

Womenswear still had the biggest share of the broader $1.7 trillion apparel and footwear market in 2017, with menswear less than a quarter, Euromonitor data shows.

Yet the market research firm forecasts men’s lines will outperform women’s between 2017 and 2022, with sales expanding by a compound annual growth rate of 2%.

“This is due to men placing a greater emphasis on their appearance, fuelled by the rise of social media, and dress codes for men softening globally,” Marguerite Le Rolland, a consultant in beauty and fashion at Euromonitor, said.

Brands are taking note, expanding their reach with Instagram campaigns and famous faces such as ex soccer star David Beckham who is an ambassador for the British Fashion Council.

The growth of casualwear may entail some setbacks, with tailoring – usually items that are more expensive than sportswear - at risk of taking a hit.

Sales of men’s suits fell by $700 million between 2012 and 2017 in Western Europe, Euromonitor data showed, contrasting with growth in premium jeans.

LVMH’s Toledano – who oversees LVMH labels like Celine, which is due to launch a men’s line – said tailored styles were still doing well, however, adding that sales growth was spreading to accessories and shoes. Upstart labels are also keeping big brands on their toes.

“The men’s business has exploded in the last five years,” said Roopal Patel, fashion director of Saks Fifth Avenue, adding that the US department store was bringing in newer menswear-focused labels like France’s Ami, or Off-White, the streetwear brand founded by Vuitton’s Abloh.

“We’ve gone from just category addressing to really designers looking at how they’re going to wardrobe a man’s lifestyle, everything from work to evening to weekend to sport.”

 


Share This Article

Facebook Twitter


DISCLAIMER:

1. All comments will be moderated by the Daily FT Web Editor.

2. Comments that are abusive, obscene, incendiary, defamatory or irrelevant will not be published.

3. We may remove hyperlinks within comments.

4. Kindly use a genuine email ID and provide your name.

5. Spamming the comments section under different user names may result in being blacklisted.

COMMENTS

Today's Columnists

No more stones to break Sri Lankan bones

Friday, 19 April 2019

Trial by fire is not a new ordeal to Christian community. It predates Notre Dame and Nazism by millennia. In fact, a decade or so before Nero torched believers to light Roman avenues, Jewish religious leaders put Jesus-followers to the test as the Ch


Wounding the social psyche

Friday, 19 April 2019

In this article, I intend to discuss the serious wounds inflicted on the psyche of Sri Lankan society, which have not received adequate attention, but need immediate cure, for they might develop into a dangerous cancer if not treated without further


What 5G could be to Game of Thrones (and vice versa)

Friday, 19 April 2019

We will be hearing a lot about these two seemingly unrelated topics this month. In a hurriedly but meticulously organised event, Dialog Axiata recently demonstrated 5G applications for the first time in South Asia. 5G will be commercially available


On time – Only for a week! A must-change!

Thursday, 18 April 2019

We are in April and the month where we witness the declaration of a new year as per our traditional practice. It is that period of time when a huge majority of our population, which certainly can be counted in millions, intends to act in unison and q


Columnists More