Home / Fashion/ LiCC Jeans celebrates 10th anniversary with 10 unique collections at ‘Jeaneration 2018’

LiCC Jeans celebrates 10th anniversary with 10 unique collections at ‘Jeaneration 2018’


Comments / {{hitsCtrl.values.hits}} Views / Friday, 2 March 2018 00:00


LiCC, Sri Lanka’s revolutionary brand of jeans today launched its ‘Jeaneration 2018’ collection at a gala soiree at the Hilton Colombo Residencies in the presence of Sri Lanka’s business community, celebrities from the world of fashion and beauty, the who’s who of Colombo society, media invitees, its valued dealers and customers.

‘Jeaneration 2018’ by LiCC Jeans, choreographed by the well-known Prasad Bidapa of PBMA, offers a unique collection which caters to the fashionably conscious Sri Lankans. 

LiCC also introduced its new Brand Ambassador, Amritaa de Silva, Miss. Sri Lanka for Miss World 2016. The LiCC brand replicates a youthful exuberance and energetic feel unlike any other brand and this is personified by the stunning beauty queen Amritaa de Silva. Her flair for comfort and style, in addition to her zest for life, make her the ideal brand ambassador. 

LiCC CEO Yasotharan Paramanantham said that since its launch 10 years ago LiCC has done wonders to jeans, which have been in use for over a century through contemporary styles, associated with high fashion. “This compulsory fashion item which is owned by all has been given a modern outlook through our numerous collections launched over the past years.”

“Designed and crafted to meet international standards, LiCC has identified itself with the trendy lifestyle of its customers. With LiCC s popularity rapidly spreading beyond the shores of Sri Lanka, we have plans to extend our market reach to India by mid-2018, followed by UK and USA markets with our new collection,” he added. 

Designing the eclectic collection was done by the expert designers of LiCC, who place immense value on the end result and ease of wear by its clientele. The designs are created through inspiration derived through WGSN which forecasts international trends, which are followed by all leading international brands. 

Pandering to the global demand for innovation has strengthened its image and this year LiCC ties up with a pioneering venture by celebrated Batik Designer Kanchana Fernando. Her exclusive collection in collaboration with LiCC jeans, aptly named LiCC Batik by Kanch (Ethnic Grooves) was featured at the gala launch. 

LiCC is a subsidiary of the blue chip Hirdaramani Group, a long standing establishment spanning over 100 years. The conglomerate has a wide network of companies in the apparel, leisure, power, information technology and retail industry. It has extended its presence across six countries with over 60,000 employees and is known as a company with a broad vision and capacity to explore novel ventures.


Share This Article


DISCLAIMER:

1. All comments will be moderated by the Daily FT Web Editor.

2. Comments that are abusive, obscene, incendiary, defamatory or irrelevant will not be published.

3. We may remove hyperlinks within comments.

4. Kindly use a genuine email ID and provide your name.

5. Spamming the comments section under different user names may result in being blacklisted.

COMMENTS

Today's Columnists

Economic and regional issues upstage Hindutva plank in Indian State elections

Saturday, 15 December 2018

Results of the recently-concluded State Assembly elections in Rajasthan, Madhya Pradesh, Chhattisgarh, Telangana and Mizoram show that economic and regional issues have upstaged “Hindutva” – the ideology of the ruling Bharatiya Janata Party (BJ


Rationality of Sirisena’s irrationality

Saturday, 15 December 2018

Man becomes a little cog in the machine, and, aware of this, his one preoccupation is to become a bigger cog said Max Weber, the founding father of sociology. Maithripala Sirisena became a small cog after the 19th Amendment. Then he decided to be a b


The Pinguttara of our politics

Saturday, 15 December 2018

Tale of Pinguttara There is an interesting piece in the LankaEnews of 13 December that refers to President Maithripala Sirisena as a ‘Pinguttara.’ I like to pick up that idea and develop on that. ‘Pinguttara,’ is a term that is ascribed to so


Overcoming the crisis: The second freedom struggle

Friday, 14 December 2018

The crisis that has been developing in Sri Lanka, manifesting itself in varied forms at different times since independence, has now taken the form of a constitutional crisis, threatening the survival of the Sri Lankan State. Regardless of the Court


Columnists More